Denmark: New packaging at JYSK reduces 27 million plastic bags every year

Furniture Discount Retail Chain JYSK comprises over 2,900 stores with 26,500 employees in 51 countries. The annual turnover of JYSK amounts to 4.1 billion euros / US$ 5 billion (FY 2019/20). JYSK will switch the packaging of bed linen and sheets from plastic bags to FSCTM-certified paper tapes. This saves 27 million plastic bags per year.

Sustainability is an important part of JYSK's strategy. JYSK strives to use renewable and more sustainable packaging that is easy to recycle. Now the company is taking a giant step towards reducing plastic and the next initiative is new packaging for bed linen and bedclothes that completely eliminates plastic.

A circumferential paper tape replaces the plastic packaging. The first products with the new packaging are now on sale. In a transitional period, they will be sold together with products with the old packaging until they are sold out.

By eliminating 27 million plastic packaging for bed linen and sheets that JYSK sells worldwide every year, around 475 tons of fossil-based plastics are saved every year.

“The reduction of 27 million plastic bags per year is enormous. This reduces our carbon footprint and offers our customers an outer packaging that is easy to recycle at home. If the 27 million plastic bags we are eliminating had been crumpled up and thrown on the floor of an average JYSK store of around 1,200 square feet, the plastic would fill the store above head height,” said Sam Harrington, sustainability manager at JYSK.

Easy to recycle

The new packaging is FSCTM-certified material (FSCTM N001715). FSCTM is the abbreviation for "Forest Stewardship Council". It is a non-profit organization and labeling system for wood and paper that comes from sustainable forestry and takes animal and plant life into account.

“This is a project I've been working on for several years and we've gone through a lot of different types of packaging along the way. Our goal was to find a more sustainable packaging design for bed linen and sheets of good quality, and I am more than satisfied with the result,” says Kathrine Møller Vinther, Category Manager for bed linen and sheets at JYSK.

The new packaging also makes it easier for customers to simply recycle them at home using the waste paper.

“We will not be able to get rid of the use of plastic bags on all types of packaging and these 27 million plastic bags are only a small part of the general use of plastic by JYSK and around the world. However, all small initiatives are important and we will continue to work to reduce plastic as much as possible,” says Lars Høgh Jensen, specialist in packaging development at JYSK.

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