Schwarz Produktion (owner of Discount Retail Chain Lidl) started building its own brand-new coffee roastery production plant in Rheine (Germany). The plant will be built on a 174,000m2 land plot next to the highway A30. The coffee supply value chain integration is in line with Aldi's coffee category approach, as Aldi is also roasting its Private Label coffee and bending its Private Label tea in its own German factories.
At the end of 2021, yearly over 50,000 tons of filter coffee and whole beans are to be roasted in it for its Private Label coffee category at its Lidl and Kaufland sales channel. With the entry into the new segment, Schwarz continuous its long-term strategic development in order to supply consumers with food of the highest quality at a best price. Next to coffee, Schwarz Produktion is also producing its own Private Label bake-off bread, chocolate, ice-cream, mineral water and soft drinks in German factories.
Jörg Aldenkott, CEO of Schwarz Produktion, explains: "The new coffee roastery is evidence of our successful growth and diversification strategy, which we want to maintain together with our partners in the Schwarz Group in the years to come."