Netherlands: Lidl explains Discount

Updated: Nov 10, 2020

Discount Retail Chain Lidl (owned by Schwarz Gruppe) explains its discount story:

1. Price: Dare to choose for simplicity

At Lidl you will find the highest quality for the lowest price. Apparently a paradox that raises questions for many. How does Lidl do that?

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2. Quality: Only the highest quality

How is it possible a discounter wins awards with the highest quality category products?

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3. Volume: The largest supermarket chain in Europe

Why are discounters the largest supermarket chains in Europe?

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4. Fresh: Fruit and Vegetables

Why does Lidl win awards as 'Best Supermarkets in Fruit & Vegetables'?

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(Sorry, it is in Dutch)

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