USA: McDonald's from a takeaway to a billion dollar fast food system gastronomy company

Discount Retail Chains and fast food chains both rely on efficient system based lean standard operating processes (SOP) and a rigid organisational #DNA, decentralised responsibilities with limited SKUs, high volume private label #SKU procurement and efficient supply chain. Easy to scale and grow into global market places.

#McDonald's key successes are: • Efficient service system gastronomy becomes a recipe for success • IPO price was $ 22.50 • 330,000% price increase since going #public 55 years ago

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