DRC Discount Retail Consulting GmbH

May 31, 20201 min

Belarus: save on products: what is cheaper at Svetofor than in other stores

Russian Discount Retail Chain Svetofor (owner of Torgservis and MERE) with more than 800 discount stores in Russia, started in 2018 in Belarus opening its 3rd store in Grodno soon. The concept is straight forward:

This is a hard discounter, and low prices are achieved due to lower costs: minimal clearance of the trading floor, a small number of staff, simplified (pallet) layout of the product.The principle of cost saving is implemented throughout.The store network of Svetofor works directly with FMCG manufacturers.

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