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Research: Europe's Own Private Label Brands keep growing
New NielsenIQ data for PLMA’s 2025 International Private Label Market Report 𝗤𝟯 𝘂𝗽𝗱𝗮𝘁𝗲 shows steady growth for private label across Europe. Private label share across 17 tracked countries has risen to 38.7 %, +0.28 % up vs. the same period last year. 12 of the 17 markets increased their private label share 12 markets now exceed 30% private label share 8 markets exceed 40%, with Switzerland leading more than 52.3% Top-growing markets: Spain (+1.1) | Austria (+0.7) | Ne
5 days ago1 min read


USA: Lidl US CEO: Private brands are life and death for us
Discount Retail Chain Lidl USA opened its first store in the United States, less than a decade ago, bringing its European grocery acumen and a focus on private label to this side of the Atlantic Ocean. Since the doors opened at the grocer’s initial locations in North Carolina and Virginia in 2017, the ride has been a bumpy one at times and included a management change in 2023 when Joel Rampoldt was named CEO and officially took over in September of that year. Now, more than
Nov 183 min read


USA: Aldi US trims its own brands, prints name on all private label packaging
Discount Retail Chain Aldi USA is undertaking a major US product rebrand by stamping its name on all private label products, reducing the number of own private label brands from approximately 90 to 26, and introducing the namesake "The Aldi Brand" for some products. This initiative, launched in late September in response to customer feedback, aims to make Aldi's private label quality more recognizable and visible to shoppers. “The new look and feel of our products is the next
Nov 122 min read


Germany: Exciting collaboration at Anuga 2025, DRC and Ottno forge new supply paths
Discount Retail Consulting Management joined forces with the procurement team of Ottno China at #Anuga 2025 to evaluate potential partnerships with A-brand and private label food manufacturers for one of China’s fastest-growing discount retail concepts, headquartered in Chengdu. Founded in 2021, #Ottno has rapidly expanded to 300 value-for-money discount stores across Sichuan and Chongqing province, offering an assortment of 800 SKUs from international and local brands, compl
Nov 61 min read


China: Zhengzhou; visit at CAA's buying center for > 100 Chinese retailers
Discount Retail Consulting Management was also invited by China Ants Alliance (CAA), after visiting various manufacturers and trading platform companies ( see also our reports on small commodity production city Yiwu and food production city Luohe and Aldi China store Shanghai ). CAA is a voluntary retail buying alliance of over 100 regional retail chains operating in 29 provinces across China, jointly operating 9,000 stores with a total annual turnover of about RMB 100 bill
Nov 51 min read


China: Exploration of Private Label Internationalization: European Retail Expert - DRC Discount Retail Consulting China Tour
Discount Retail Consulting (DRC) was also present in the media in China as a journalist followed us on our discount food and non-food private label trip to Shanghai, Yiwu, Luohe, Zhengzhou and Hangzhou. Read more: Weixin Official Accounts Platform #smartdiscount #weixin #trip #china #fmcg #nonfood #privatelabel #pl #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google #yiwu #luohe #shanghai #aldi
Nov 31 min read


China: Shanghai, DRC Team visits Aldi stores to prepare for expansion success
Discount Retail Consulting Management naturally needed to visit during its business development trip (see also our reports on small commodity production city Yiwu and food production city Luohe ) some Aldi China store locations in Shanghai. The discount retail trend has also gained traction in China. Recently, various discount concepts have been launched and implemented by local Chinese retailers and e-commerce companies. Meanwhile, Aldi, the pioneer of global discount retai
Oct 312 min read


China: Yiwu, the world’s capital of non-food general merchandising goods
Discount Retail Consulting's management recently undertook a business development trip to China, including a visit to Yiwu, located about 1,000 km southwest of Shanghai. Yiwu is home to over 75,000 company booths spread across six expansive multi-level buildings, offering 2.1 million commodities that encompass nearly every conceivable type of small commodity. They provide every non-food category, catering to businesses with the most competitive prices! From clothing, home app
Oct 301 min read


Netherlands: Research on who will fill the larger price gap between A-brands and private labels?
All groceries have become more expensive in the past three and a half years. The shelf prices of A-brand products rose slightly more than...
Sep 55 min read


Germany: Aldi Private Label Manufacturer List – Who is behind it?
Discount Retail Chain Aldi private labels offer an impressive combination of quality and affordable prices. Many of these products come...
Sep 36 min read


Europe: LIDL launches new PARKSIDE campaign with Arnold Schwarzenegger and Ralf Moeller
Discount Retail Chain Lidl brings Arnold Schwarzenegger back in the spotlight for PARKSIDE, the DIY private label brand exclusively from...
Aug 282 min read


USA: Mapping Aldi’s biggest expansion effort to date
Discount Retail Chain Aldi USA said early last year it would carry out an immense store growth strategy through a combination of new...
Aug 252 min read


China: Aldi's rival Lidl has Chinese apprentices
Discount Retail Chain Lidl has not opened a physical store in China, but has welcomed its first Chinese apprentice. Beijing-based...
Aug 254 min read


UK: Aldi no longer UK's cheapest supermarket as new 'winner' crowned
Discount Retail Chain Aldi UK has lost its crown as the most affordable supermarket, according to UK consumer watchdog 'Which?' after...
Aug 62 min read


Research: A-brands are losing ground, three-quarters of European households have it at home
Falling sales, frugal consumers and shops that promote their private labels are keeping the manufacturers of A-brands awake. According to...
Aug 12 min read


USA: Lidl US’ CEO shows off the grocer’s approach to efficiency
Discount Retail Chain Lidl U.S. are all equipped with a floor-to-ceiling display of fresh baked goods. Look a little closer, and you’ll...
Jul 265 min read


Research: Private label or national brand? Most consumers can’t tell
New US study reveals private label store brands are blurring the marketplace. Results show that 72% of surveyed consumers failed to do...
Jun 273 min read


Australia: Aldi remains the cheapest place to shop for groceries, according to Choice report
Discount Retail Chain Aldi Australia was named the cheapest when it came to a sample basket of groceries, followed by Woolworths, Coles...
Jun 254 min read
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