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Angola: Deskontão opens 5th store in Luanda and continues expansion in the capital

Discount Wholesale Retail Chain Deskontao (owned by Score Distribuição S.A.) opened its fifth store last Tuesday. Score Distribuição S.A. has invested 6 billion kwanzas (US$11.5 million) since 2020 in the expansion of the Deskontão chain. The new store, in Talatona, maintains its commitment to the quality of the asrangee and the offer of national products.


The Deskontão commercial network increased the number of stores to five, with the opening of the new commercial establishment in Talatona, the result of an investment valued at 2 billion Kz. The new store joins the others located in Kilamba Kiaxi, two, Camama and Ingombota. With the new project, 100 jobs were created, 70 direct and 30 indirect, premaking a total of 600 employees throughout the network.

António Leal, CEO of Score Distribuição S.A, owner of the brand of stores and supermarkets Deskontão, said they will maintain the expansion of the brand in Luanda, as the plan begins, because the capital has more critical mass, suggests the opening of more stores in the capital, so confirming that the other provinces have never been placed before, but may be in the future. "Working provinces is completely different than staying in the city of Luanda, this by distances, in logistical terms is a more complicated operation, there are more means and another approach different from what we have today," he explained.

However, the manager did not rule out the possibility of opening a commercial establishment with the Deskintão seal in the other provinces of the country. "It also has to do with the resources available for these investments. A store of this size is a big investment", he stressed.

The Deskontão store in Talatona, explains António Leal, has an innovative and interesting concept, with a very diverse offer of products, especially in the area of frescoes. In this matter, the responsible made known that the bet on national production is one of the strengths of the Deskontão brand, in fact, this is visible on the shelves where the products are exposed. "The store is mostly perishable, which are provided by national producers," he said, noting that it is a big bet and is the way.

António Leal mentioned Agrolider and Fazenda Girassol as the main suppliers of fruits and vegetables, already in talh, working with AgroQuibal and other nationals. In the area of cold cuts, Deskontão works with two of angola's largest sausage producers, Valinho and Quinta de Jugais, as well as traditional lubango sausage companies.

However, and to add greater value to the quality of the products he makes available to customers, the CEO of Score Distribuição said that they have as an international partner the group Portuguese Jerónimo Martins and the representation of the Pingo Doce brand. The goal is to continue to invest "sustainably", essentially using cash flow generation within the organization. These are just some of the more than 50 partners to whom Score Distribuição buys 70% of its products, mainly from local suppliers, of which about half are perishable (meat, fish, fruit and vegetables).

Inflation is a subject that worries Score Distribution, as he explains, "it's always a problem because it causes people to retract in purchases. I would say that it is always a harmful factor for this type of business", said António Leal.

Score Distribution Score Distribuição S.A. is an Angolan food distribution company, inaugurated deskontão's first store in 2013, a food retail brand. In 2014, the first Mel supermarket was inaugurated, which S.A., decided to unite the two into one, "starting to operate only with the Deskontão insignia". Score Distribuição S.A. has invested 2 billion Kz (US$3,8 mio) annually in the last three years and maintains a "stable" invoicing, with variations of around 1%, antónio leal revealed, without detailing sales figures. António Leal also underlined the good performance during the covid-19 pandemic, pointing to March 2020 as the best ever in terms of sales. "This year we experience more difficulties, especially between August and October", admitted António Leal, considering that the break was due to the combined effect of the general elections held in August and the holidays. "I think it was the first time that many people were able to take a vacation after the pandemic," he explained.


See here for more: Deskontão opens 5th store in Luanda and maintains network expansion in the capital (expansao.co.ao)



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