Discount Retail Chain Aldi South (German family owned) started operating fresh platform in the Rhein-Main region. With the intelligent logistics concept of the fresh platform, the discounter bundles fruit and vegetable logistics at one location. This reduces the time and the way from the producer to the table of customers to a minimum. The fresh platform of Aldi Süd ensures the highest quality and availability of goods in the fruit and vegetable shelf.
Important cooperation with strategic partners
“We are pleased that we are now rolling out the concept of the fresh platform in the populated Rhine-Main region. This was only possible because we have been working with our suppliers in partnership for many years and have now been able to implement a freshness concept with them, ”explains Uli Voigtsberger, Director Buying at Aldi Süd. In the fresh platform, all services are centrally bundled from the import of goods to the sorting, disposition and quality control to delivery to the regional companies. As a result, the discounter shortens the supply chain and designs its logistics more efficiently in order to offer even more freshness and quality. "Through direct collaboration with producers in the origin, we also gain complete transparency along the entire supply chain," says Uli Voigtsberger.
Therefore, Aldi Süd is also planning for the future to implement the concept of the freshness platform promptly in other regions. Together with the long-standing supplier fruchtimport van Wylick GmbH as a partner, another freshness platform is expected to start operating in North Rhine-Westphalia in spring 2023.