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Lithuania: Lidl has introduced electronic price labels in the fruit and vegetable departments

Discount Retail Chain Lidl (owned by Schwarz Gruppe) is expanding the use of electronic price tags. From now on, electronic price tags for all 50 stores in the Lidl chain will operate in the fruit and vegetable departments.

Lidl tested the first electronic price labels in Lithuania last summer in a newly opened store in Vilnius at the G9 shopping center. Following the decision of this decision, it was decided to install electronic price lists in the remaining online stores this autumn.

"The first electronic price tags were introduced in our network in July last year. At that time, these price lists were being tested both in Lithuania and in Lidl stores in other countries. After testing this pilot solution, testing the electronic price lists in the fruit and vegetable departments and the flower stand, we decided to install the price lists in all 50 chain stores,” said Paulius Trijonis, Head of the Sales Organization Department at Lidl Lithuania.

According to him, e-price lists will not only help reduce the potential risk of human error, but will also contribute to more sustainable environmental solutions. "One of the goals of these price lists is to provide the most accurate information possible to customers, because there is always a certain risk of human error when changing price lists manually. Such price lists reduce the workload and the staff of our network, and at the same time allow extremely clear and convenient presentation of information to customers. Of course, the sustainability of these price lists, which allow us to contribute to nature conservation, should not be forgotten either. The batteries used for these price lists can last up to eight years, as the price lists do not require power to maintain the image, but only to update it. In addition, the use of electronic price lists allows to save a lot of paper, which is usually used for price labels,” said the head of the Sales Organization Department of Lidl Lithuania.

Currently, there are a total of 50 retail stores in Lithuania in 20 cities of the country - Vilnius, Kaunas, Klaipėda, Šiauliai, Alytus, Marijampolė, Kėdainiai, Telšiai, Kretinga, Mažeikiai, Tauragė, Jonava, Panevėžys, Ukmergė, Utena, Plungė, Palanga, In Elektrėnai, Visaginas and Šilutė.

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