top of page

Netherlands: SoLow's Expansion Plans in Belgium, Germany and France

Discount Variety Retail Chain SoLow's expansion plans in Belgium include a targeted expansion in Vlaanderen and Wallonië over the next few years. With its primary focus on Belgium, the discount chain aims to open 22 stores in a span of 2 to 3 years, distributing them with a vision of 16 outlets in Vlaanderen and 6 in Wallonië. This strategic approach is rooted in the belief that accessibility and localized presence in both major regions are crucial for sustained growth. In addition to its physical expansion, SoLow is also in the process of establishing a webshop in Vlaanderen, aligning with its commitment to adapt to the evolving retail landscape.

Expanding Presence in Belgium

With five existing stores in Vlaanderen, SoLow is already establishing a strong foothold in the Belgian market. The highly anticipated opening of the first store in Wallonië next year marks an exciting milestone for the company. Setting ambitious targets, the discount retail chain aims to have a total of 22 stores in Belgium within the next 2 to 3 years, with the majority, 16, planned for Vlaanderen. This considerable expansion underscores SoLow's commitment to serving a broader customer base in Belgium and its dedication to providing affordable party and novelty items to a growing audience.

Expanding Strategy and Market Approach

Focusing on large cities is crucial for our expansion strategy as we see abundant opportunities for growth in these urban areas. The current market conditions emphasize the pivotal role of competitive pricing, and as such, we are prioritizing this aspect to resonate with the needs of our customers. Additionally, exploring the launch of a webshop in Vlaanderen is part of our comprehensive plan to enhance accessibility for our clientele and adapt to the evolving retail landscape.

SoLow's International Expansion

Diego Abeel, the country manager of SoLow, is eyeing not only expansion within Belgium but also across the borders into France and Germany. The discount retailer's decision to venture into Wallonië is intricately linked with its broader strategy of international expansion. This move comes as no surprise, given the company's proactive planning for international growth since its debut in Vlaanderen in 2022. It signals SoLow's ambitions to establish a solid foothold beyond Belgium's borders and marks a pivotal step in its quest for broader market penetration and influence.

Source: SoLow

58 views0 comments


bottom of page