Discount Retail Chain Biedronka (owned by Portuguese Jeronimo Martins) have set off mobile Biedronka Outlets to smaller towns in Poland again. In the period from the beginning of May to the end of June this year, the outlet trailers will be present in 18 Biedronka stores in 14 Polish towns.
Outlets are stores of the Biedronka chain, where customers will find a wide selection of in&out spot products offering "Buy 2 and pay 50% less for each" promotion. Currently, the Biedronka chain runs 9 brick-and-mortar stores in this format located in 7 cities. In addition, Biedronka allows customers to shop in Mobile Outlets that visit various cities in the country.
The Outlet format is used to organize sales of in&out spot products. In the store's available assortment, customers will find mainly small household appliances, furniture, accessories, products for children, selected cosmetics and household chemicals or products for animals. The average number of items in an outlet store is about 2,500-3,000 products.
The Biedronka chain also runs 9 stationary brick-and-mortar stores in the outlet format, located in 7 cities. These are Gdańsk, Leszno, Łomża, Pyskowice, Żarów, Mława and Twardogóra.
"In&Out spot articles are very popular at Biedronka, which is why for several years we have been offering customers these products at reduced prices not only in standard stores of our network, but also in stationary and mobile Outlets. Now, to be even closer to our customers, we have launched our mobile outlets again, so that customers can buy their favorite non-food items without having to travel long distances", says Karol Leszczyński, operational director at the Biedronka chain.
Outlet trailers are a mobile sales formula. Each semi-trailer has an area of 36 square meters and can accommodate as many as 15 euro pallets of goods. To maximize the comfort of shopping, the discount retailer has equipped the trailers with payment terminals enabling card payments, as well as heating and air conditioning.
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