DRC Discount Retail Consulting GmbH
Feb 13, 20221 min
Discount Retail Chain Tiendas ARA (owned by Jerónimo Martins Colombia) competes in the Hard discount grocery format sector, with Tiendas D1 and Justo & Bueno. According to the preliminary results report presented in recent days by this Portuguese multinational, Ara's sales in our country reached 1,102 million euros (US$1.25 billion) the previous year, with a growth of 29% and 36% in local currency, which allows estimate that sales in Colombia stood at $5.3 billion.
The excellent results of the year were leveraged especially by the recovery of household consumption, especially in the second half, food inflation that stood at 15.4% in the last quarter and the opening of 156 more stores to end with 819 stores.
On the other hand, the brand's sales area grew by 24.4% in the national territory, going from 223,818 m2 to 278,547 m2 the previous year, which determines monthly sales of $1,602,599 per m2. In 2021, the company, in its report, says it has strengthened its position as an ally of Colombian families and, in a very difficult context, displayed the best combination of quality and price.
In his opinion, the effort was rewarded by consumers, with a notable increase in sales. "In all areas, Ara consolidated its position in the neighborhoods where it operates and accelerated its expansion with a well-designed offer for the needs of consumers and with the growing recognition of the variety of the own-brand assortment," the report adds.
Finally, the company foresees, by 2022, the opening of 150 new stores to reach a total of 969.
See here for more: https://www.mallyretail.com/actualidad/mall-y-retail-boletin-407-noticia-3