UK: Do Tesco and Sainsbury make strong Aldi advertisement with their price match campaign?

Sainsbury and Tesco still face strong competition from the German discounters Aldi and Lidl due to the inflationary environment according to French Lineaires magazine.

The full-service supermarkets keep on continuing a price war with their price match campaigns.

Source: www.lineaires.com/la-distribution/tesco-va-fermer-ses-derniers-stands-coupe

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