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France: Lidl opens its largest global store in France
Discount Retail Chain Lidl France has hit hard with an extraordinary store, both in terms of its size and organization. An ambitious project, thought out on several levels, which awakens curiosity as much as it impresses when you are there. Behind This eagerly awaited opening, the German brand displays clearly its ambitions for the future. Modernization, Innovation and a reimagined customer experience are at the heart of this new model. Lidl inaugurates an extraordinary and r
6 days ago3 min read


Germany: Aldi vs. Lidl the price battle goes into the next round
Discount Retail Chain Aldi is keeping the frequency high: The discounter reports seven price reductions in the first six weeks of the new year and thus sees itself confirmed as the price leader in Germany. And the retailer also lets the consumer know this mantra-like, be it in radio and TV commercials or on billboards and in online advertisements. Because Aldi feels attacked and challenged. And in fact, competitor Lidl has been trying to adopt the price leader image for some
7 days ago6 min read


Netherlands: Lidl overhauls Discount Strategy, scraps Multi-Buy Deals
Discount Retail Chain Lidl Netherlands is discontinuing bulk discounts and 'buy one get one free' promotions on food products. The supermarket chain highlighted that these offers often obscure the true price of items, adding that it is asserting its commitment to providing transparent pricing for every product to all customers. By removing these incentives, Lidl aims to make the actual cost per product clear, ensuring customers know exactly what they are paying without percei
Jan 292 min read


Albania: Lidl to invest €105 million in new logistics centre in Durres
Discount Retail Chain Lidl has invested €105 million in the construction of a logistics centre in Porto Romano (Durres), which is an important step forward in the development of the country's retail infrastructure and supply chain. It is one of the largest foreign investments in Albania's logistics and retail sector. The project is expected to create approximately 2,500 jobs and serve as a foundation for the retailer's future operations across the country, strengthening Alban
Jan 231 min read


Netherlands: Aldi Dominates as the "Discount Era" Solidifies
Discount Retail Chain Aldi Netherlands has emerged as the clear victor in the 2025 battle for market share. As more players release their year-end data, the trend is undeniable: Aldi’s rapid ascent has forced a total reopening of the industry dialogue regarding margins, pricing, and value. However, the 2025 narrative is not just about who gained percentage points, but the strategic shifts behind those gains. Growth Driven by Inflation, Not Volume Total spending in the broader
Jan 233 min read


Germany: Lidl supplies fruit and vegetables to European handball tournament
Discount Retail Chain Lidl continues recent marketing focus on fresh food and healthy eating with another major sports tie-in. Across Europe, Lidl continues to promote its commitment to healthy eating by forging strong links with fresh produce. And the latest example of that marketing strategy can be seen at the Men’s Handball European Championship, which takes place in Sweden, Denmark and Norway from 15 January to 1 February. As the tournament’s official fruit and veg suppli
Jan 181 min read


USA: What's Next For LIDL US?
Discount Retail Chain Lidl is lacking commitment to the U.S. market. In every other country except the U.S., Lidl either maintains the pace of store openings with Aldi, or Lidl opens more stores than Aldi. Being aggressive against Aldi has paid off for Lidl in terms of growth and market share. However, in the one country where Lidl should be aggressive, USA, they’ve been conservative. For example, ALDI USA is opening 180 stores in 2026 and will operate 3,200 stores by 2028.
Jan 153 min read


Germany: Schwarz Group will soon open its Schwarz Digits Campus
Discount Retail Chain Lidl's mother company the Schwarz Group will mark in 2026 its first year of operation of the Schwarz-Digits-Campus. Even though the exact time of the official opening remains under wraps, the preparations on the site are clearly visible. The first employees are to move into the futuristic building complex in the course of the year, a significant step for the location and the entire region. The new campus is finally planned for approx. 5,000 employees of
Jan 123 min read


Research: Europe's food retail sector is not a market, it is a mosaic dominated by national supermarket stars and discounter Lidl
When discussing European food retail today, it's wise to use the term market with caution. Europe isn't a uniform playing field dominated by a few global giants. Instead, it's a mosaic of national quirks, local leaders, and ingrained shopping habits. This complexity makes Europe both challenging and resilient. The fragmented structure isn't inefficient; it's a reflection of closeness to customers. Nowhere else is the food trade so intertwined with culture, daily life, and tru
Jan 33 min read


UK: Lidl sales and customer numbers surge over Christmas
Discount Retail Chain Lidl UK has reported a 'record-breaking' Christmas with sales and customer numbers climbing. Lidl posted sales up 10% overall year-on-year, as turnover reached £1.1 bn, in the four weeks to Christmas Eve. Shopper numbers rose 8% to approx. 51 million. Lidl GB CEO Ryan McDonnell said: '2025 was a record-breaking Christmas for Lidl, with more customers choosing to shop with us than ever before. By continuing to invest in low prices and champion British foo
Jan 21 min read


Netherlands: Lidl published its latest sustainability report
Discount Retail Chain Lidl Netherlands has published its new sustainability report for 2024–2025 . Lidl publishes a sustainability report every year in accordance with the guidelines of the Global Reporting Initiative (GRI). In these reports, it shares the progress on our sustainability goals. In it, the supermarket chain announces that it is fully committed to net-zero emissions by 2050. The targets for 2030 and 2034 have also been further tightened. Further highlights are:
Dec 4, 20252 min read


Germany: Telekom and Schwarz Group plan gigantic AI Factory
Discount Retail Chain Lidl's mother company Schwarz Group and Deutsche Telekom (DT), are on the verge of launching a project that could change Europe's digital landscape forever. According to a report in the Handelsblatt, talks are already well advanced about a joint "AI Factory", another mega data center that could make Germany a real AI hotspot. A Canadian financial investor could also get on board and give the project additional billions of dollars. The goal is clear: to g
Dec 4, 20252 min read


Germany: Lidl owner invests 11 billion in its own data center
Discount Retail Chain Lidl's owner, Schwarz, through its IT and digital division, Digits, this week took the first step towards a billionaire investment to build its own data center. According to the announcement, the company will invest 11 billion euros to build a state-of-the-art infrastructure in Lubbenau, in Brandenburg. This will be one of the most advanced centres of its kind in Europe. The first phase of the "Schwarz Digits Data Center", consisting of three modules, is
Nov 23, 20252 min read


Germany: Schwarz Group and Google sign partnership to jointly deliver sovereign, secure workplace productivity solutions
Discount Retail Chain Lidl's parent company the Schwarz Group announced plans for a long-term partnership with Google. The strategic partnership will cover major dimensions for secure and sovereign digital transformation, including best-in-class collaboration and productivity solutions and advanced cyber security offerings in Germany and Europe. “For future viability in the digital age, it is essential to find partners who are truly willing to shape digitization together,” sa
Nov 22, 20253 min read


Germany: This is how the low-cost retailer Action is overrunning the retail trade
Discount Variety Retail Chain Action is expanding at a rapid pace in Germany. Internal documents show ambitious profit targets and how Action became a money-printing machine for the investor 3i. Action now operates 3190 stores in 14 European countries. The non-food discounter is expanding at a rapid pace. Year after year, Action increased its turnover to almost 14 billion euros (2024), conquering new countries again and again, most recently Switzerland, Romania and Portugal.
Nov 18, 20257 min read


France: Lidl buys 19 Auchan stores
Discount Retail Chain Lidl France buys 19 Auchan stores. The French Competition Authority has just validated Lidl's acquisition of 19 Auchan stores. The German discounter had therefore positioned itself to buy the Auchan stores. To confirm this acquisition, it was necessary to wait for the validation of the transaction by the Competition Authority. It was indeed required to ensure that these store acquisitions did not reduce price competition and local consumer choice. The
Nov 15, 20252 min read


USA: Discount retail still has a long way to go conquering the USA
Discount Retail Chain Aldi USA may be grabbing headlines, but retailers like Grocery Outlet and Lidl are still struggling to capitalize on a macroeconomic environment that’s very favorable for them. Consumers are beyond tired of paying stubbornly high prices for everyday essentials and are willing to shop around at various retailers to find the right deals. The turmoil surrounding the government shutdown and the SNAP program could end up pushing millions of shoppers to trade
Nov 15, 20252 min read


Germany: Lidl's profitability grows internationally
Discount Retail Chain Lidl strengthened its profitability despite slowing sales growth. The discounter's international operations increased the net margin to 2.4% and achieved a record net profit of €2.3 billion in the 2024/2025 financial year. The increase in gross margin and the reduction in debt offset the pressure caused by higher labour and financing costs. Central and South-Eastern Europe became Lidl's most profitable region, generating almost half of the total profit.
Nov 15, 20254 min read
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