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  • Serbia: Exploring Serbia's supplier potential in international discount retail

    The management of DRC Discount Retail Consulting, along with its regional market leading discount retail client, recently attended AgroBelgrade in Belgrade. This three-day event is a trade fair and conference that provides a unique chance to connect with business partners, enhance your knowledge, and network with industry leaders in the fruit, vegetable, and viticulture sectors. It features over 500 suppliers from Serbia and Southeast Europe, including producers of fruit, vegetables, and grapes, as well as plant nurseries, and seed and chemical companies. Agro Belgrade serves as the leading platform to access Serbia and Southeast Europe’s top fruit, vegetable, and food producers, offering an excellent opportunity to engage with industry-leading professionals. DRC also participated in the three-day conference including discussions on current and emerging trends in global markets and offer insights into the latest technological innovations in the food industry. #smartdiscount #belgrade #serbiia #agrobelgrade #buying #procurement #import #export #sourcing #2025 #berries #developing #emerging #growth #development #fruit #vegetables #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google

  • Netherlands: Shopping Basket 2025, Aldi cheapest

    Discount Retail Chain Aldi Netherlands is the cheapest supermarket in the Netherlands. The consumer television program Kassa took made a shopping list and tried to find the cheapest variant of a total of 37 everyday products such as oranges, tea, potatoes and detergent. This year it added a number of new frequently bought products, such as spaghetti, rice and potatoes. The price reduction due to offers was not taken into account. Kassa bought the groceries on the same day in and around the Dutch city of Haarlem. Subsequently, supermarkets were shown the prices we had noted. Where there were unfair comparisons or a relevant product that was not on the shelves, it applied correction. Checkout Shopping Basket 2025, the results: - Aldi 63.68 euros - Dirk 64,05 euro - Lidl 64.39 euros - Jumbo 72.94 euros - Plus 73.80 euros - Albert Heijn 74.45 euros There is a difference of more than 10 euros between the most expensive supermarket (Albert Heijn) and the cheapest (Aldi). Our basket costs 74.45 euros at Albert Heijn and 63.68 euros at Aldi. Albert Heijn is closely followed by Plus (73.80 euros) and Jumbo (72.94 euros). This is followed by Lidl (64.84 euros) and Dirk (64.05 euros). At Lidl, there was a discussion afterwards about the price of some items. The spokesperson indicated that Kassa had wrongly calculated the higher price displayed on the shelf for some products. The lower price displayed on the shelf would be the new fixed price, it would not be an offer. Kassa could not check whether this was correct, but assumed the benefit of the doubt. Lidl has indicated that the price tags will be adjusted and the supermarket will now make it clear that it is a fixed new price. Clear selection There is a clear selection between the price fighters and the more service-oriented and wider range of supermarkets. Dirk, Aldi and Lidl are close to each other, and AH, Jumbo and Plus are also close to each other. But the price fighters are about 15% cheaper than the more expensive three. The result of the test does not surprise Dutch retail expert Paul Moers: "Albert Heijn and Plus are simply the most expensive supermarkets. The AH just has better offers. If they had been included in the poll, Plus would have come out as the most expensive." It also does not surprise Moers that Jumbo ends up in third place: "Jumbo has put 150 million euros into making its range cheaper." According to the retail expert, the supermarket is currently in particularly difficult weather. "Aldi, Plus and Jumbo are having a terribly difficult time. It's trial or error. The A-brands are making big money, while the supermarkets are earning almost no more. We have to wait until the first chain falls over." The Dutch supermarkets emphasize that the shopping basket is a non-representative sample. They also indicate that some products are not easily comparable, because the quality is not included. Read more: Checkouts Shopping Basket 2025: Aldi cheapest, AH most expensive supermarket - Checkout - BNNVARA #smartdiscount #aldi #netherlands #cheapest #basket #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google

  • USA: ALDI Announces Plans to Open a Record-Breaking 225+ New Stores in 2025

    Discount Retail Chain ALDI USA, the fastest-growing grocer in the U.S., announced its plan to open more than 225 new store locations in 2025 as part of the next phase of its five-year national growth strategy. This is the most stores ALDI will open in one year in its nearly 50-year U.S. history as more shoppers than ever look to save up to 36% on an average shopping trip. The new stores will open through a combination of organic growth and converting select Winn-Dixie and Harveys Supermarket stores to the ALDI format. In total, ALDI will convert approximately 220 Southeastern Grocers locations to the ALDI format through 2027. As part of the strategy, ALDI has closed a transaction to divest approximately 170 Winn-Dixie and Harveys Supermarket stores that are not part of the ALDI conversion plan to a consortium including C&S Wholesale Grocers, Southeastern Grocers senior leadership and private investors. This transaction allows ALDI to create a focused conversion portfolio in the Southeast as it progresses its expansion plans across the country. “When we announced our acquisition of Southeastern Grocers, we shared that we intended for a meaningful number of Winn-Dixie and Harveys Supermarkets to continue to operate, and we’re delivering on that promise while also supporting ALDI growth. Over the last year, we’ve seen firsthand how C&S Wholesale Grocers, Southeastern Grocers and their teams have continued to deliver great quality, service and value to their customers, and we are confident they will lead the company successfully into its next chapter,” said Jason Hart, CEO, ALDI. “Converting the remaining locations to the ALDI format is critically important to our nationwide commitment to help shoppers fill their carts with quality groceries for less. As shoppers continue to feel sticker shock at the checkout, the value ALDI delivers can’t be beat,” added Hart. Grand openings for the first several converted Southeastern Grocers stores are underway, with approximately 100 converted locations re-opening as ALDI stores by the end of 2025. In addition to its Southeast expansion, ALDI will add to its established footprint in the Northeast and Midwest regions, grow its presence in the West with more stores in Southern California and Arizona, and enter new communities, like Las Vegas. As ALDI grows its footprint to serve more customers, it also brings its employee-focused culture and industry-leading pay and benefits to more communities. “ALDI continues to see more shoppers come through our doors as they experience our quicker, easier and more affordable shopping experience firsthand,” said Hart. “With our expansion across the country, ALDI is earning the trust of more shoppers in more communities than ever before, bringing us closer to becoming America’s first stop for groceries.” Last year, ALDI opened nearly 120 stores, bringing its total store count to over 2,400 and solidifying its position as the third-largest grocery chain by store count in the U.S. More than one-in-four American households shop at ALDI for its affordable, quality groceries, which is double the amount from just six years ago. With shoppers saving money with every trip, more shoppers are flocking to ALDI than ever before. With the lowest prices of any national grocery store* ALDI is a welcome solution to inflation as it enters more communities nationwide. In 2024, 19 million new shoppers were drawn to its quality, affordable groceries, quicker, easier shopping experience, shelves stocked with only the best products at even better prices, and ultra-popular, on-trend ALDI Finds. Customers can conveniently shop in-store, through curbside pickup, or via delivery to get the essentials they need how, when and where they need them.Deutsche Bank served as financial advisor to ALDI. Skadden, Arps, Slate, Meagher & Flom LLP was transaction counsel to ALDI and Kayne Law Group served as co- real estate counsel to ALDI. Read more: ALDI Announces Plans to Open Record Breaking New Stores 2025 | ALDI US #smartdiscount #aldi #usa #plans #expansion #divestment #expansion #growth #stores #winndixie #development #drc #discount #retail #consulting #discountretail #discountretail #discountretailconsulting #retailconsulting #google

  • Serbia: Lidl achieved lower profits as interest rate expenses increased

    Discount Retail Chain Lidl made a profit of 1.7 billion dinars (about 14 million euros) in Serbia in the last business year. Lidl took second place in terms of profits, after Delhaize. They are followed by Mercator S, Aman, Univerexport, Gomex and Metro. However, unlike retail chains Delhaize, Mercator S, Aman and Gomex, which recorded double-digit profit growth in 2023 compared to 2022, Lidl's profit last year was lower by 276.3 million, which is about 13 percent less than in 2022. Looking at sales revenues, Lidl, like other retail chains, recorded double-digit growth in turnover, and ended its last business year (March 1, 2023 - February 29, 2024) with 103 billion dinars. This is 10 million dinars more than in 2022, which they ended with revenues of 93 billion. When looking at the results of sales revenues, the first is Delhaize with 153 billion dinars, the second is Lidl with 103 billion, followed by Mercator S with 100 billion dinars collected, Univerexport with 37 billion dinars, Metro with 35 billion dinars, Amman with almost 30 billion, and the list of the seven most successful is concluded by Gomex with approximately 22 billion dinars of sales revenue. According to the financial report submitted to the Business Registers Agency, the largest financial expenditures for Lidl in Serbia last year were interest expenses. Out of 1.22 billion expenditures, interest expenses are 1.04 billion dinars. Compared to 2022, that's almost three times more. Last year, the retail chain took out an additional loan from the German Investment Bank. These funds will most likely be directed to the construction of Lidl's third distribution center, the construction of which is planned south of the Bubanj Potok interchange, on the Belgrade-Niš highway.   "Lidl increased its debt last year by almost 20 percent a year. This, combined with the rise of the Euribor, has led to a significant increase in interest costs. The fact is that the euribor was negative for practically half of 2022 and averaged about 0.23 percent, and the average for 2023 is about 3.35 percent. Although Lidl does not provide details about interest rates in its reports, i.e. whether they are fixed, variable and to which benchmark they are linked, a strong jump in interest costs indicates that it is an exposure to variable interest rates," explains Matteo Mošnja, analyst at BBA.   Fewer employees, but the highest salaries Over the past year, Lidl has also reduced the number of employees. It ended the business year with 3,415 workers, which is 147 fewer than in 2022. The average gross salary at Lidl last year was 160,488 dinars. With this amount, Lidl ranks first among retail chains in terms of average gross earnings. More than €550 million has been invested in Serbia Lidl, part of Germany's Schwarz Group, operates in 32 countries around the world, with around 12,200 stores. It opened its first stores in Serbia in October 2018 and currently has more than 70 retail stores. Since its arrival on the Serbian market, Lidl has invested more than EUR 550 million in Serbia and exported Serbian goods worth more than EUR 30 million. In Lapovo, they have invested EUR 70 million in the construction of a distribution center of 60,000 square meters, on a plot of land of 40 hectares, which is one of the largest distribution centers in the Balkans. Prior to that, in 2018, they opened a logistics center in Nova Pazova, which covers 45,000 square meters and has 30,000 pallet spaces. Read more: Lidl u Srbiji ostvario niži profit, rashodi za kamate porasli | Bloomberg Adria #smartdiscount #lidl #serbia #growth #expansion #profit #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google

  • Poland: Lidl is popularity market leader in Poland again

    Discount Retail Chain Lidl Poland overtook its biggest rival discounter Biedronka, which lost first place and found itself in second place. The 2025 retail chain popularity ranking was prepared by Listonic based on analyses of shopping list titles created by Polish users of the Listonic app in 2024. In total, almost half a million of them were analyzed. This is an increase of 20.27 percent compared to the previous year. Of all the shopping lists, 15.81 % clearly indicated the preferred retail chain. This data was used to prepare a detailed ranking that reflects the shopping choices of Poles. Lidl's great comeback After a year's break, Lidl regained the title of leader in the 2025 retail chain popularity ranking, taking over the crown from Biedronka. According to the Listonic report, the share of this chain among shopping lists with the names of grocery chains and discount stores was 38.55 %, which means an increase of 3.02 p.p. compared to 2023. Lidl has been dynamically developing its infrastructure, opening 40 new outlets in 2024. In total, there are already about 930 stores of this chain in Poland. As the authors of the ranking point out, Lidl's success is the result not only of the development of the number of outlets, but also of an effective promotional strategy. The return to the first place in the ranking confirms the intensification of competition between the main players in the food industry. Ladybug falls gently Although Biedronka has fallen to second place, its importance on the Polish retail market is undeniable. The share of this chain among shopping lists was 36.90 percent, which means a slight decrease of 0.32 p.p. compared to the previous year. For this reason, analyzing the results, it can be seen that Lidl has gained not only at the expense of Biedronka, but also other retail chains. With over 3700 stores, Biedronka remains one of the most represented retail chains in the country. In 2024, the chain opened about 200 new outlets, which indicates its dynamic development and expansion. Kaufland moves up to the podium For the first time in the history of the report, Listonic Kaufland was in third place. The chain achieved a share of 5.29 %, despite a slight decrease in popularity by 0.05 p.p. compared to the previous year. However, it was enough to get to such a high place in the ranking. Kaufland, present in Poland for 24 years, has 250 outlets. Around 10 new stores were opened in 2024, demonstrating its consistent growth. According to the authors of the ranking, Kaufland's rise to the top of the ranking is proof of the effectiveness of the strategy, which is gaining more and more recognition among consumers. Auchan falls in the ranking Auchan, which had been in third place for years, had to give way to Kaufland this time. The chain's share among shopping lists was 5.07 percent, down 0.79 p.p. compared to 2023. Auchan, which has been present in Poland for 31 years, has over 200 outlets in various formats, including hypermarkets and supermarkets. The chain declares further development of new formats, such as Atac Hiper Discount by Auchan and plans to open 120 Easy Auchan stores by 2025. Dino enters the TOP5 of retail chains The fifth place in the ranking was taken by Dino, which maintained stable popularity at 3.49 per cent of shopping lists. The chain recorded an increase in share by 0.14 p.p. compared to 2023. Dino, which has been on the market for 26 years, has nearly 2,600 outlets. The chain's strategy focuses on locations in small and medium-sized towns and on the outskirts of large agglomerations. In 2024, as many as 167 new stores were opened, which strengthens its position on the market. Popularity ranking of retail chains in Poland; 1. Lidl Polska - 38.55 percent 2. Biedronka - 36.90 percent 3. Kaufland Polska - 5.29 percent 4. Auchan Polska - 5.07 per cent 5. Dino Polska - 3.49 percent 6. Carrefour Poland – 1.54 per cent. 7. Aldi Poland – 1.47 per cent 8. Netto Poland – 1.39 per cent 9. Selgros Polska – 1.05 per cent 10. Daisy – 0.85 percent Read more: RANKING OF RETAIL CHAINS IN POLAND. Who overtook Biedronka? Where is Dino? And why is Żabka so far away? #smartdiscount #lidl #popularity #poland #leader #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google

  • Germany: Aldi changes its fruit and vegetable logistics

    Discount Retail Chain Aldi South in Germany improves its logistics network with another fresh food platform in Bavaria.   Since 2022, Aldi has changed in Germany its logistics concept by introducing regional fresh food platforms for even more quality and transparency along the supply chain. This was necessary to strengthen its campaign "Good for all" and to supply its customers with fresh quality fruit and vegetables every day. The bundling and efficient processing of Aldi's fruit and vegetable assortment at central locations is running already at two regional fresh food platforms in Germany. A third fresh food platform near Mönchengladbach, Germany, is currently in the introduction phase, and another platform near Karlsruhe is under construction.   Aldi has recently also announced that it is expected to complete its fresh food distribution network in spring 2026 with a fifth location near Nuremberg. The new building planned for this purpose will meet the challenges of the fruit and vegetables sector as well as Aldi's requirements. Its long-standing partner Fruchtimport vanWylick GmbH will also be the operator of this new fresh food platform in Nuremberg. Fruchtimport vanWylick is both a fruit trader and fresh food industry expert as well as already the operator of Aldi's fresh food platform in Cologne.   The new fresh food platform near Nuremberg will supply Aldi's six regional Aldi distribution companies in Bavaria. Together with its fresh food partners Balth. Papp Internationale Lebensmittellogistik KG (FP Ginsheim-Gustavsburg and FP Niederrhein) and  Gemüsering Stuttgart GmbH  (FP Karlsruhe), the entire Aldi Süd German market area can be supplied via fresh food platforms from mid-2026 and this approach will make a major contribution to more fresh food quality and sustainability. For the future, Aldi plans to continuously develop its fresh food platform and optimize its based on the challenges of the supply chain and the needs of our customers. All under the motto "DAILY FRESH. ALWAYS CHEAP". #smartdiscount #aldi #platform #vanwylick #gemuesering #fruit #vegetable #scm #efficient #quality #fresh #campaign #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google

  • Netherlands: general public goes to variety discounters: 'Zeeman shopping bag is cult'

    Discount Variety Retail shops such as Action, Zeeman, Primark and web shop SHEIN are doing better and better. Consumers are getting used to the low prices through those stores. And with that popularity, the image of the bargain chains is also growing. It is no longer embarrassing to walk into an expensive store with a Zeeman bag in hand. "Zeeman has developed a cult status," says retail expert Henk Hofstede. He sees more and more "hybrid shoppers", who use both expensive and cheap shops. Several discounters are growing in popularity. For example, Action opened four new stores in 2024, while the more expensive Blokker group collapsed. The number of purchases from Chinese webshops from the Netherlands increased by millions, from clothing to interior items. And in the shopping streets, a new German discounter is emerging: Kik. The feeling of tightness in the wallet drives people to the bargain chains, says fashion psychologist Anke Vermeer. "We have become accustomed to very low prices," she says. As a result, consumers are more likely to find something too expensive. "It has stuck in people's minds that everything has become expensive," says Hofstede. Due to the sharp price increases in 2022 and 2023, this is true, but "consumers forget that they have also been compensated". Most wages have also risen sharply in the meantime, although there is of course also a group that really does not have the money for more expensive stores. Easy to stay in addictive buying cycle But people don't shop just because they need something. Cheaper stores fit seamlessly with the satisfying feeling that buying can give. "Buying something gives a dopamine boost," says Vermeer. "That's why we really enjoy getting new stuff." That feeling disappears soon after the purchase, which can make it tempting to buy something, especially with low prices. "It's easier to stay in such an addictive buying cycle when it doesn't hurt the wallet." However, there is a distinction between Action, Zeeman and Wibra on the one hand and SHEIN and Temu on the other, according to both experts. The Chinese webshops have reached the bottom in terms of quality. The polyester clothing falls apart quickly. "It's also expensive to have to buy something new all the time because something breaks quickly," says Vermeer. Furthermore, the materials can often no longer be recycled, leaving us with mountains of waste. High price offers no guarantee A high price is no guarantee of better quality. Natural materials such as cotton and wool are more indicative of this. Vermeer himself turns garments inside out in the store to check whether the seams are tight. "There is certainly quality to be found at Zeeman and HEMA," says Vermeer. Zeeman focuses explicitly on sustainability. "You don't have to be ashamed of that anymore," says Hofstede, who also puts Action and Wibra in the list of discounters that are working on a better price-quality ratio and where sustainability is also being made in the range. Quality is also important to consumers. "There is an increasing part of society that prefers to buy less of better quality," says Hofstede. But the most important factor on which consumers base their choices in the (web) store remains the price. Read more: The general public goes to budget stores: 'Zeeman bag is cult' | Economy | NU.nl #smartdiscount #zeeman #action #wibra #primark #shein #cult #shoppingbag #netherlands #growth #expansion #development #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google

  • Poland: Lidl Polska is growing faster than the competition

    Discount Retail Chain Lidl Polska boasts sales results for the fourth quarter of 2024. The retailer argues that the strategy of low, equal prices, as well as building trust among customers over the years, brings results, turnover develops faster than the revenues of the largest competition. The numbers confirm that the company's position is stable. Michał Nowaczyk, CFO of Lidl Polska, presented the financial data from the first, second, third and fourth quarters of 2024 show that the direction taken by the company is the right one, and customers are eager to choose Lidl stores for shopping for their families. Sales revenues generated in the fourth quarter (i.e. in October, November and December 2024) confirm that the network is developing and growing in strength. Lidl Polska guarantees "We are proud that for four consecutive quarters of 2024, Lidl Polska's turnover has continued to grow, and our comparable LfL turnover has grown steadily. Our financial results confirm that our strategy of offering low, equal prices and building customer trust has proven to be effective. I guarantee that in the future we will continue to be committed to our core values: customer satisfaction, honesty and transparency. We plan to continue investing in employees, stores and local communities. I am convinced that our activities will bring further successes to the Lidl Polska chain," comments Michał Nowaczyk, CFO of Lidl Polska. A whole year of the fastest turnover growth In the first, second, third and fourth quarters of 2024, Lidl Polska's turnover grew much faster than that of its largest competitor, the Biedronka chain. In the fourth quarter of 2024, Lidl Polska achieved an over 7 percent increase in the turnover of comparable LfL. Lidl has been present in Poland for 22 years. According to the company, it is the 9th largest company in Poland in terms of revenue. It has over 900 stores located throughout the country. "The main goal of the chain is to satisfy customers, which is why the stores offer a wide range of high-quality products, offered at low, Lidl prices, produced in a sustainable way. The chain places particular emphasis on a fair and transparent pricing policy," the company says. Biedronka's negative LfL in 2024 Let us remind you that in the fourth quarter of 2024, the revenues of the Biedronka chain reached EUR 6.11 billion, which is an increase of 7.4% year-on-year. The chain's full-year revenues amounted to €23.57 billion, up 9.6 percent. However, comparable sales fell slightly in this period, by 0.3 percent. Read more: Lidl Polska is growing faster than the competition. "We have chosen the right direction," says Michał Nowaczyk, CFO of the company #smartdiscount #poland #lidl #expansion #growth #development #lfl #revenue #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google

  • Morocco: Kazyon plans to open 150 new stores

    Discount Retail Chain Kazyon has established itself as one of the leaders in hard-discount in Morocco together with Turkish BIM , with nearly 120 stores opening at a surprising speed last year. At the heart of this success is a seasoned CEO with more than two decades of experience who knows the market inside out. According to Mohamed Benmezouara, the group's strength also lies in the potential of Moroccan human resources, see below his interview with the magazine Challenge. Challenge: You have opened 116 stores in record time. What was the secret of this rapid growth? Mohamed Benmezouara: There are no big secrets in Kazyon's rapid expansion. Above all, I am lucky to work with a local, dynamic and motivated team, the majority of whom have extensive experience in the development of convenience stores. We have implemented a rigorous and well-optimized operating model, which allows us to reduce lead times and ensure consistent quality in each point of sale. Our centralized supply chain has been optimized to support this rapid expansion. By working closely with our suppliers and streamlining our logistics processes, we ensure that products are available and of high quality in every store, even in times of strong growth. By combining these elements, KAZYON was able to deploy its stores quickly and efficiently, while maintaining our level of operational excellence. Challenge: What is Kazyon's vision for the Moroccan market? M.: Kazyon's vision for the Moroccan market is to become a major player in the discount retail sector. Our goal is to make essential products accessible to everyone, maintaining attractive prices without compromising on quality. We are also committed to supporting local suppliers and creating employment opportunities in the regions where we operate. It should be noted that the investment planned for the first 4 years is $144 million. Challenge: What distinguishes Kazyon from other hard-discount brands on the Moroccan market? M.: We have our way of operating to better serve our customers. Our rapid growth is a testament to our commitment to making our products accessible to as many people as possible. Our project remains 100% Moroccan identity, intended for all Moroccans, through 100% Moroccan youth skills and with local partners and suppliers. We have a wider permanent assortment, we will soon start producing and marketing our own private label brands and have started our loyalty program to reward our customers. Kazyon stands out for its rapid expansion, strong commitment to the local economy, a competitive pricing strategy and a constant capacity for innovation, making us a unique player in the Moroccan hard-discount market. Challenge: What are, in your opinion, the main challenges facing the hard-discount sector in Morocco? M.: I was lucky to launch a similar project in 2008 in Egypt, and can tell you that the difference compared to 2024 is huge on a set of aspects: Industry, and mainly the agri-food industry, has developed in an incredible way and the number of suppliers per category is multiple. Infrastructure is constantly improving in every corner of the country, the logistics sector is in turmoil and offers increased opportunities. The law governing tenancy has facilitated, reassured and accelerated commercial leases Population growth, according to the latest census, encourages investment in urban and semi-urban areas that offer population density and increased commercial potential. The development of the middle class remains the dynamo of any commercial activity in the long term, ensuring a continuous supply of purchasing power. It is a virtuous circle enriching the country's industrial capacities and promoting the emergence of a more middle class. With rising raw material costs and economic fluctuations, keeping prices low is becoming a constant challenge. In the hard-discount market, where margins are already squeezed, managing this inflation while remaining competitive is a constant priority. By reducing our structural costs and adopting an approach of avoiding unnecessary charges, we are able to generate respectable revenues by being the most attractive destination on the market for our customers. Challenge: How do you see the evolution of the retail sector in general and hard-discount more specifically in Morocco in the coming years? M.: The retail sector in Morocco is moving towards greater digitalization, expansion of new convenience stores and modernization of old ones, increased competition and adaptation to local preferences, while integrating sustainable practices. These trends are expected to strengthen in the coming years, providing Moroccan consumers with diversified shopping options tailored to their needs. Challenge: What are your medium- and long-term expansion plans for Kazyon? And how many stores do you plan to open in 2025? M.: In the long term, we plan to strengthen our presence in all regions of Morocco, with a focus on urban and high-density areas, in order to make our products accessible to as many people as possible. We also plan to introduce technological innovations to improve the customer experience and optimize our operations. At the same time, we will continue to support local suppliers and create employment opportunities, thus contributing positively to the Moroccan economy. Our commitment is to provide quality products at competitive prices, while meeting the specific needs of Moroccan consumers. A training academy for the discount trade will be created and I will be very proud to see the Moroccan teams actively participate in the international development of Kazyon. Moreover, for the second year of our presence on the Moroccan market, we plan to open, 150 new stores. Read more: Mohamed Benmezouara, CEO of Kazyon Morocco: "We plan to open 150 new stores" | Challenge.ma #smartdiscount #kayzon #morocco #egypt #expansion #growth #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google

  • Indonesia: Mr. DIY Indonesian business plans IPO to raise up to $297 Million

    Discount Variety Retail Chain Mr. D.I.Y. Indonesia Announces IPO to Accelerate Expansion and Strengthen Position in Non-Grocery Retail  Today, PT. Daya Intiguna Yasa Tbk. or Mr. D.I.Y., the largest household goods retailer in Indonesia, announced its planned Initial Public Offering (IPO) as a strategic step to accelerate its expansion and strengthen its position in the non-wholesale retail industry. This is an important milestone for Mr. DIY's journey since entering the Indonesian market in 2017. "We have a vision to expand our reach, serve more customers throughout Indonesia with affordable quality products," said  Edwin Cheah , President Director of PT. Daya Intiguna Yasa Tbk. IPO Details: • 2,519,039,400 shares (10% after IPO) • Price range: IDR 1,650 – IDR 1,870 per share • Bookbuilding period: 25 Nov – 3 Dec 2024 • Listing on IDX: 19 Dec 2024 with the stock code MDIY With 800+ stores across Indonesia and strong growth, Mr. D.I.Y. has become a top destination for household supplies needs. "This IPO is not only about business growth, but also about creating a positive impact on the people of Indonesia. With this step, we are optimistic that Mr. D.I.Y. will continue to be a reliable partner for customers, the community, and shareholders," Edwin concluded. Read more: Mr DIY Indonesian Business Plans IPO to Raise Up to $297 Million - Bloomberg #smartdiscount #mrdiy #indonesia #ipo #creador #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google

  • Colombia: Discounters will exceed 4,200 stores soon

    Discount Retail Chain D1 initially appeared in 2009, and little by little two more competitors joined that, together, have changed the retail landscape and forms of consumption in the country: Tiendas Ara (from the Portuguese conglomerate Jerónimo Martins) in 2013 and Ísimo at the end of 2022. With the announcement on Wednesday of last week by the Superintendence of Industry and Commerce on the intentions of integration between the Colsubsidio Market division and Ara Stores, the latter would be close to reaching 1,500 points of sale and consolidate itself as the second force of the discounter format. Together with the D1 and Ísimo stores, this segment would exceed the barrier of 4,200 stores in Colombia. At a time when inflation was still high in Colombia and the prices of basic products in the family basket were not competitive enough for consumers,the hard discount segment appeared as an alternative to cover this need. Colsubsidio announced the closure of its 104 supermarkets due to "the presence of enough players of large size and investment capacity." This decision accounts for the positioning that the hard discount has earned to the detriment of traditional segments such as department stores, neighborhood stores and small distributors. D1, the leader in the segment Taking an X-ray of the segment, Tiendas D1 is in the lead, both in terms of the number of points of sale and the revenue it generated last year ($17.4 billion according to the Supersociedades report). D1 has 2,500 stores in 530 municipalities in 31 departments of the country. It also has a daily flow of 1.6 million visitors at its points and, to meet demand, they move more than 600,000 boxes daily in its distribution centres. In the same way, they employ 23,000 people, half of them women. One of D1's successes is based on the leverage of private labels. According to information provided by the company, eight out of 10 of its products are their own private label. "We have several own private label brands, market leaders, which have earned a place of preference in Colombian homes and stand out for their sales volume. For example, Rendy on toilet paper, napkins and kitchen towels; Latti is the best-selling brand of milk in the country, Bonaropa and Brilla King for laundry care and household cleaning products and baked goods in industrialized bread," said Christian Bäbler Font, CEO of D1. Another of the company's strategies to win new customers has been the launch of a clothing line. "We incorporate the products into our Extraordinary section. We believe that an expanded basket of products is important for Colombians, even more so if it is at competitive prices," added Bäbler Font. Ara and ísimo continue to grow Tiendas Ara is another player in the discounter format that has gained market share, especially this year. With the opening of 87 new stores, in addition to the current 1,377, and a distribution center in Palmira (which had an investment of COP $200 billion), the company continues with its expansion process. According to the financial report for the third quarter, Ara recorded revenues of COP $9.2 billion, which represents a year-on-year growth of 10.9%. However, during 2023, the company's activities totalled COP $12.3 billion, which is equivalent to a growth of 43.2%. From the shore of Ísimo, belonging to the Olympic Group, it is the youngest among those in the discounter format with his appearance at the end of 2022, substituting Justo Y Bueno. Two years later, the company already has 250 points of sale in 83 municipalities in 11 departments. Ísimo points out that, by 2027, they will already have 1,500 stores in Colombia. "The vision is to become the main hard discount chain in the country, recognized for offering innovative products with competitive and affordable prices that contribute to the well-being and quality of life of our customers, providing a unique experience," reads its website. Reconverting 150 stores in the next three years, the Éxito strategy In order to prevail as the supermarket with the highest profits and not lose track of discounters, Éxito is carrying out a store conversion plan that, although Juan Carlos Calleja anticipated in August that it will take three years to materialize, has already been 'converted' and aspires to close the year with at least six more. "We are in the process of simplifying our brand architecture and focused on developing these two main formats towards maximum efficiency and productivity," said Calleja. Read more: The hard discounts will exceed 4,200 stores if Ara and Colsubsidio are integrated #smartdiscount #ara #d1 #isimo #colombia #expansion #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google

  • Bolivia: Tiendas 3B launches a contagious musical campaign

    Discount Retail Chain Tiendas 3B chain presented its most recent advertising campaign, led by the charismatic Bolivian singer Fabio Zambrana and developed in collaboration with the agencies Raza AD and Cabruja. The project centers on a vibrant, catchy jingle that reinforces the brand's promise: "Good, Nice and Cheap." According to Adriana Lazcano, marketing manager of original Mexican discounter Tiendas 3B, this campaign comes as a natural step after a year and a half of remarkable growth. "We knew it was the perfect time to move from outstanding recognition to establishing a deeper connection with our consumers, motivating them to choose us as their first choice," said Lazcano. The choice of Fabio Zambrana, an icon of Bolivian music with an international career, was strategic to guarantee the impact of the campaign. "Their charisma and popularity amplify our message, achieving immediate identification with consumers," explained Lazcano. The jingle, inspired by the theme "Dominao" and a small tribute to "La bomba", combines Zambrana's characteristic rhythm with the central message of Tiendas 3B: " Prices down, savings up". A production made in Bolivia for Bolivians The production of the jingle was creatively directed by Raza AD and visually directed by Cabruja, who worked in perfect synergy to take the proposal to an exceptional level. "Music moves, affects and generates remembrance. That is why we saw it as strategically interesting to enhance the awareness of the brand with a musical theme that is catchy and memorable," says Eduardo Soto, creative director of Raza AD. The filming took place in carefully selected locations of Tiendas 3B, showing an environment that reflects closeness, trust and joy. "Filming is always the most exciting time, and this project was no exception. Seeing Fabio dance several times during the recordings was one of the most memorable points; her charisma and energy really made a difference in the atmosphere of the set," says Cecilia Villarroel, executive producer of Cabruja. The result is a campaign that transmits optimism and energy, aligned with the philosophy of Tiendas 3B of offering really low prices and therefore a high level of savings for the customer, accompanied by a positive shopping experience. "We aspire to strengthen the emotional relationship with our consumers, showing that we are an ally that understands their needs and offers real solutions," said Lazcano. In a context of rising inflation, Tiendas 3B, the first chain of discount stores in Bolivia, offers the same prices as traditional markets. This was confirmed by a recent study, requested by the newspaper El Deber from the specialized firm Zoomin Group. "Tiendas 3B proposes to the consumer to stock their home or make quick purchases, offering their products at the same price of the market house, with the proximity of a neighborhood sale, this in addition to hygiene, good service, billing and the hundreds of products on offer each month," says Adriana Lazcano. Tiendas 3B has been in existence for a year and a half and already has 30 stores opened in different strategic locations in the city of Santa Cruz de la Sierra and in intermediate cities. The discounter 3B stores were very well received by consumers, which has driven the dynamic expansion of this new sales channel, which is very successful in other countries. Read more: Tiendas 3B lanza una contagiosa campaña musical junto a Fabio Zambrana, resaltando el talento creativo boliviano | El Deber #smartdiscount #t3b #tbbb #NYSE #mexican #bolivia #expansion #marketing #marketingcommunication #clip #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google

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