Discount Retail Chain in Poland operate only in the offline channel, they are well known and taking the hearts and wallets of Poles by storm.  Another player is making its debut on the Polish non-food discount market - the Malaysian chain  MR.DIY Poland . #smartdiscount #poland #growth #expansion #known #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google

Discount Retail Chain Lidl UK has made s ome changes in its store layout, such as the additional space for fruit & veg, appear aligned with Lidl’s ambition to increase sales of ‘healthy or healthier products’. The discounter wants healthy or healthier products to constitute at least 80% its sales by tonnage by 2025, and to increase sales of fresh fruit & veg by 35% by 2026. In a policy document on healthy and sustainable diets last updated in January this year, Lidl said it was working with a number of universities to understand the how different initiatives could influence positive behaviour change. Along with working on reformulation with suppliers , it said it was committed to investigating the different ways it could support customers in making changes for a healthier lifestyle. The discounter defines healthy products as foods scoring less than four points and drinks scoring less than one point using the Food Standards Agency ’s nutrient profiling model. The changes also come amid calls for the government to bring in mandatory targets for sales of healthier products for large food businesses by September 2025. The recommendation was part of “a plan to fix our broken food system” set out in a House of Lords Food, Diet & Obesity Committee report published past week. Lidl has previously relied on staffed checkouts and speedy scanning by assistants, with the exception of urban stores, some of which have self-checkouts.  The Shoreham Lidl store is one of the discounter’s standard-format standalone roadside supermarkets of about 20,000 sq fit, with a car park. Aldi makes widespread use of self-checkouts across its estate.  Lidl said it had been making enhancements to a selection of stores including expanding freezer and chiller capacity and optimising fresh produce . On self-checkouts, it said it was optimising layout to improve the overall customer experience in stores where these were the preference. #lidl #uk #smartdiscount #layout #store #fruit #vegetables #sco #selfcheckout #discounter #retail #consulting #discountretail #discountretailconsulting

Discount Retail Chain Biedronka, Poland's leading discounter is expanding its marketing efforts and launching a "Biedronka simulator" on the Roblox platform. This is the first initiative in the history of the chain that is entirely based on the virtual world. In the game, children can play the role of both Biedronka employees and its customers. What are the secrets of working at Biedronka, what is customer service and how to shop quickly and wisely? You can learn all this from the educational game posted on the Roblox platform. An additional attraction for players will be the ability to collect codes for stickers entitling them to collect stuffed animals from the Gang of Producers. Smart shopping from kindergarten "With the launch of the world in the Roblox game, we focus on innovative solutions that engage a younger audience. Thus, we open up new opportunities and operate in line with current trends in marketing," says Ewa Wróblewska-Kubiak, Senior Marketing Manager at Biedronka. "Our game in Roblox is not only entertaining. It is nothing more than learning through play. We believe that it will make it easier for the youngest to acquire important skills, such as smart shopping or creating a shopping list," she emphasizes. Two roles to choose from The creators of the game tried to reproduce the Biedronka stores as faithfully as possible. In an interactive world, players can take on the role of an employee or a customer as they discover the ins and outs of retail. As employees, they will take care of the delivery of fresh products from the warehouse, the putting of goods on the shelf and cleanliness. They will serve customers at the checkout, as well as provide information in the store. They will also have the opportunity to bake bread. As customers, they will be able to complete shopping lists. Biedronka combines the virtual and real worlds Regardless of the role chosen, players have the opportunity to collect virtual mascots from the Gang of Producers. Their set gives you a chance to receive a code for a sticker entitling you to pick up the stuffed animal in the real world. The guide through the virtual store space is the chain's shopping application (Moja Biedronka), which shows tutorials and explains the rules of the game. Read more: Biedronka is taking its first step into the world of gaming. The chain opens a virtual store on the Roblox platform #smartdiscount #biedronka #moja #application #loyalty #roblox #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google

Discount Retail Chain Lidl Polska is introducing a new functionality to the application that will allow you to scan products yourself. The new service is another step towards automation and self-service of the sales process in the chain's stores. Lidl will introduce the Scan&Go service to the application, which will allow customers using the Lidl Plus application to scan products on their own while shopping. The new service is to speed up the shopping process and improve the shopping experience, including by completing purchases faster and reducing queues at checkouts. Lidl has just updated the regulations of its application. One of the elements of the change is the addition of the Scan&Go functionality, which is to be available soon in selected discount stores. It is not yet known how exactly the new service will work in Lidl. Will it allow, for example, scanning products and payment will be made at the cash register, or will it be possible to make a payment in the application using Lidl Pay after scanning the products, thus bypassing the queues and problems related to the payment process. Benefit Plus in the Lidl Plus application Let us recall that a few days ago Lidl introduced a new Benefit Plus service in its application, as part of which the chain offered customers, among others, discounts on fuel at Shell stations, a discount on digital press on the Onet Premium platform, free medical consultations as part of the dutch Nationale Nederlanden insurance company, purchase of discounted tickets at Cinema City cinemas, a special offer for Plus na Kartę network users, as well as a 40% discount to the largest indoor water park in Europe - Suntago. Lidl Polska announced that in the future it intends to gradually expand the list of benefits available within the application. Lidl chain manages a network of over 920 supermarkets in Poland. Read more: Lidl is taking the next step in the process of automating shopping. Discoter introduces a self-scanning service for products #smartdiscount #lidl #poland #application #it #scanandgo #selfscan #sco #lidlapp #coupons #discount #drc #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google

Discount Retail Chain Biedronka, owned by Portuguese Jeronimo Martins, plans to open its first stores in Slovakia as early as autumn 2024. It turns out that the discount store can accelerate the development on the market of our southern neighbors by taking over stores from a chain that already operates there. Biedronka must achieve a scale in Slovakia as soon as possible that will allow the 'new' business to achieve profitability relatively quickly. Opening stores in leased locations and building outlets on purchased plots will not allow the company to grow quickly – especially at the initial stage of building a business in a new market. The only way out is to take over the stores from another retail chain operating on the market. Cooperative Biedronka in Slovakia This is probably also what will happen. The Slovak business daily "SME" reports that Biedronka is negotiating the takeover of some of its stores from one of the largest Slovak chains, the Coop Jednota cooperative. "This is at the discussion stage," Ľudovít Kulcsár, chairman of the board of Coop Jednota Dunajská Streda, told 'SME'. The first Biedronka stores are to be opened in such towns as: Levice, Nová, Povaszská Bystrica, Senica and Zvolen. According to the daily 'SME', the discoonter from Poland (and belonging to the Portuguese Jeronimo Martins Group) is also looking for employees in Kvetoslavov, Dunajska Luen and Miloslawov. It is in these cities that the stores of the COOP Dunajska Streda chain, which is part of Coop Jednota, operate. The Slovak retail market is strongly consolidated and has been divided between four international players, namely Lidl, Tesco, Kaufland and Billa, competing with Slovak operators Terno, Fresh and COOP. Read more: Biedronka wants to take over the stores of a large Slovak retail chain. Negotiations are ongoing #smartdiscount #biedronka #poland #expansion #growth #slovakia #acquisition #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google

Discount Retail Chain Netto Poland celebrates its 29th anniversary in Poland. The first store was opened in 1995 in Szczecin, and currently the chain has over 660 stores throughout the country. Netto, as a brand originating from Denmark, started its operations on the Polish market only a few years after the economic transformation in Poland. The company is part of the Salling Group, which has been building its position in the retail industry in Europe for years. In 1995, Netto opened its first store in Poland, which was the beginning of ambitious expansion plans in the fast-growing market in Central and Eastern Europe. They took over the locations of Tesco. They have a new strategy and plan for 1000 stores in Poland In 2006, the company celebrated the opening of its hundredth store, and in 2013 there were 3 times as many outlets. A significant moment was also the year 2015, when the number of employees exceeded 5000 people. Netto is a participant in one of the largest acquisitions on the Polish market In 2021, Netto made one of the largest acquisitions on the Polish market, covering over 300 Tesco outlets. The conversion to the Netto format was completed in 2022, and the chain has thus grown to over 660 stores across Poland, strengthening its position among the largest players on the discount market. Netto's new strategy and development directions in Poland At the beginning of October, Netto's owner, the Salling Group, presented a new strategy for the future, which aims to further ambitious growth in the markets of Denmark, Germany and Poland. The Group will allocate PLN 7.5 billion to implement the strategy, and a large part of these funds will go to the Polish market, where the Netto network will be expanded to 1000 outlets by the end of 2028. The Group also intends to invest in startups in the areas of retail, technology and sustainability. "Our priority is to be close to the customer, both by developing our offer and improving the shopping experience. Therefore, our goal is not only to further develop the network, but also to strengthen ties with local communities. The customer and care for sustainable development remain at the center of the strategy, and we constantly share this approach with our business partners," says Anna Paszt, Chief Marketing and Sustainability Officer at Netto Polska. 29 years of Netto's activity on the Polish market. In-store promotions On the occasion of its 29th anniversary, Netto has prepared special promotions that will be available to customers from 10 to 16 October. The offer will include discounts on everyday products, m.in . Wielkopolski rapeseed oil 1L in the 1+1 offer for free and Two Colors multiflower honey 1.3 kg for PLN 19.99. Customers will also be able to take advantage of promotions for barn eggs, where when buying one package, they will receive another one for free. The offer will also include industrial products, e.g. Velvet toilet paper in the 6+6 offer for free. "We are proud of our achievements so far, while looking to the future with great optimism. On the occasion of our 29th anniversary, we would like to thank all our customers for their loyalty and support over the years, hoping for further joint successes and further decades of development on the Polish market," sums up Patrycja Kamińska, PR Manager at Netto Polska. Read more: 29 years in Poland and over 600 stores on board. History of the Netto network ( dlahandlu.pl ) #smartdiscount #netto #poland #tesco #acquisition #expansion #growth #store #network #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google

Discount Retail Chain ARD Discount introduced a new app to stay closer to customers, with direct contact through which you can take advantage of tailor-made offers but also receive the news of the moment that are increasingly frequent at ARD Discount. This is the new application previewed during a discount retailer convention, now widespread in Southern Italy, has been promoted within the entire network, both at own stores and franchisers. With as aim to looking into the future, between innovation and new objectives, including that of making the shopping experience even more dynamic and closer to customer needs. ARD Discount, driven by a forward-looking vision that combines tradition with innovation, sustainability with accessibility, has turned the spotlight on a series of initiatives that, from now until the end of the year, will characterize the brand. The new app integrates tools for collecting points, personalized promotions, quick access to the digital flyer and current offers. The official launch of the app will be preceded by an impactful advertising campaign with a video that invites consumers to view the flyer in the app, rather than using the paper one, thus respecting the environment more. In fact, the new assortment line of personal care products, "Tale of Essence", a range with refined ingredients and enveloping fragrances, was also previewed. Restyling also for the Ionix brand line of household products, with a wider and more modern assortment. The convention was also an opportunity for the presentation of the new Christmas campaign, which anticipates a festive period full of exclusive products. Among the delicacies that will enrich the festive tables are also the Ciocco and Stelle Panettone with a heart of ice cream and the new Sfornasole. Accompanying the entire event was the mascot "Ardy", also presented for the first time and which will become the virtual guide of the new app. "Innovation is the basis of our future," explained the CEO of Ergon, Marco Sgarioto. With the new app and the many initiatives we are launching, we want to create an even closer relationship with our customers. It is not just a matter of offering convenience and quality, prerogatives that are already clear to our consumers, but of guaranteeing a modern, sustainable and personalized shopping experience. ARD continues to evolve without ever losing sight of the essentiality of our brand: proximity to the territory and quality at affordable prices". ARD Discount, which has recently inaugurated its 250th store landing on the island of Malta, thus continues its expansion. Read more: ARD DISCOUNT AIMS AT THE FUTURE BETWEEN DIGITAL INNOVATION AND NEW REFERENCES - ARD Discount #smartdiscount #arddiscount #italy #app #expansion #growth #category #beauty #personalcare #franchise #ownstores #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google

Discount Retail Chain Lidl Poland has started to use the marketing tool that Biedronka had previously used for many months. Such an opportunity was given to him by the results of the August study of the ASM Salesforce Agency price basket, according to which it was Lidl that was the cheapest chain in the country. "Lidl is the cheapest store in Poland", this slogan from the latest promotional leaflet of the German discount chain has been validated by the results of the latest August price basket survey carried out periodically by ASM. Lidl is cheaper than Biedronka Lidl's message does not end there. The discounter also emphasizes its advantage over Biedronka, informing customers that it was 50 percent more expensive than it. The communication also strongly emphasizes the difference in how much a basket consisting of the most popular everyday items costs on average at Lidl and Biedronka. The August ASM survey shows that in Biedronka you have to pay PLN 272.85 for it, while in Lidl it is PLN 183.55. This means a difference of almost PLN 90, which it must be admitted can impress consumers. Lidl did not have such good results as the latter in the aforementioned study for a long time. Only in June this year, it even took the last place out of 13 monitored grocery chains, and in July this year I managed to jump to the third place from the bottom. Biedronka will come The situation was different with the Biedronka chain, which for several months had been using the slogan "Biedronka the cheapest among discounters" in its marketing communication and based it on the ASM survey. In the last ranking, Biedronka did not fall as low as Lidl before, it was in the No. 3 position. The No. 2 place was taken by Auchan, which had been leading this ranking for a long time, and in August for the first time had to acknowledge the superiority of Lidl. However, the difference in the average basket value between these chains was not too large. In Auchan, it was more expensive than in Lidl by less than PLN 14 (its value was PLN 197.20). Read more: Lidl runs on Biedronka fuel. The chain boasts about the results of the ASM study, which until recently was carried on its banners by its fierce rival ( wiadomoscihandlowe.pl ) #smartdiscount #biedronka #lidl #poland #marketing #price #monitoring #asm #study #priceleader #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google

Discount Retail Chain ALDI Germany has added DHL parcel stations to numerous stores in recent years. With the latest cooperation partner, the provider-open parcel station network myflexbox, the company is now also equipping all remaining ALDI locations with a parcel service. Running several errands in one trip is practical and saves resources. In addition to shopping at ALDI SOUTH, a parcel can also be picked up or a return sent in a short distance. "As one of the largest open, provider-neutral smart locker networks in Europe, myflexbox offers secure and flexible pick-up stations for parcels and goods a real added value for our locations," says Thorsten Koch, contact person for site cooperations at ALDI SOUTH. "Our customers can thus pick up or send parcels at even more locations. This saves them time and ultimately kilometers and that's good for everyone." "Through our partnership with ALDI SOUTH, we can now make the everyday lives of customers, but also of parcel service providers, even easier across the board," says Lukas Wieser, Co-CEO & Founder of myflexbox. "We are proud to have found a partner in ALDI SOUTH who shares our vision of offering users increased convenience and flexibility while relieving the burden on cities' logistics and reducing unnecessary emissions." Cooperation with myflexbox closes gap in services Most ALDI SOUTH stores already offer DHL parcel stations. Thanks to the cooperation with myflexbox, locations that do not yet have a DHL parcel station can now follow suit. In the future, parcels from the logistics partners GLS, UPS and FedEx will be able to receive, send and return contactlessly at these stations. The integration of further logistics partners is planned for 2025. In North Rhine-Westphalia, the company is now setting up the first stations at ALDI SOUTH stores including in Duisburg, Bocholt and Moers. This year and next year, around 50 more locations will follow throughout the ALDI SOUTH distribution area. ALDI SOUTH pursues "one-stop shopping" principle In order to make store locations particularly suitable for everyday use and thus more attractive for customers, ALDI SOUTH is developing them further according to the "one-stop shopping" principle. This will create additional space for restaurants, supplementary retail or offices. Where the framework conditions allow, the local supplier is also open to all forms of living or creates rooms for daycare centres, fitness studios or mobility stations. The local supplier cooperates with a total of around 400 partner companies at over 1,300 locations and the trend is rising. The individual mix of uses is based on building law framework conditions, municipal requirements and local customer needs. ALDI SOUTH is very flexible and open when it comes to developing location concepts and possible partnerships. Read more: ALDI SOUTH launches cooperation with myflexbox #smartdiscount #aldi #sued #box #postal #package #myflexbox #service #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google

Discount Retail Chain Aldi UK has extended its milk supply deal with Arla until the middle of 2027 as part of an “enhanced partnership” with a greater focus on sustainability and animal welfare practices. The deal, which Aldi said represented a £30m investment in its dairy supply chain , would enable the retailer to support Arla’s FarmAhead Customer Partnership, a new initiative aimed at supporting farmers ’ ongoing efforts to drive reductions in on-farm emissions. Through this programme, Aldi said it would partner in farming projects and innovation that aimed to accelerate more sustainable farming practices and decarbonise dairy. The retailer has also increased its investment in the Aldi Dairy Farm Partnership programme to cover 100% of Arla’s fresh milk supply, and extended its support for British farms from 25 to more than 150. “Our strengthened partnership with Arla allows us to better support farmers while driving positive change in the UK’s dairy sector,” said Aldi UK national sustainability director Liz Fox. “This investment reflects our long-standing relationship with Arla and our dedication to delivering high-quality dairy products to our customers.” The investment marked “another milestone in our shared goal of supporting dairy farmers to produce quality milk that is made in the best possible way”, said Arla farmer and ADFP member Tim Dale. “We’re incredibly proud of our ongoing relationship with Aldi, which has spanned six years,” he added. “We are excited to continue working closely on initiatives that create a better future for dairy farming.” Read more: Aldi and Arla extend milk supply deal until 2027 in 'enhanced partnership' | The Grocer #smartdiscount #aldi #uk #arla #milk #supply #deal #partnership #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google

Di scount Retail Chain ALDI Spain has positioned itself as a benchmark in its own products The main reason why consumers choose these brands is their positioned good value for money ALDI has itself as  one of the leading supermarkets in its own brands In recent years, private labels have gained an important space in the shopping basket of Spanish families.  These products, popularly known as "private label" and offered by the supermarket chains themselves, are transforming consumption habits thanks to the good value for money they offer. In fact, the search for savings and the recognition of quality are the two main reasons that have contributed to the increase in the purchase of own-brand products.  This is stated by the Fourth edition of the Study on Private Label in Spain, which has been developed by the supermarket chain ALDI. Own brand: synonymous with savings and quality In the last four years, the price of a basic shopping basket has increased by 47%, according to a study published by the consulting firm Kantar Worldpanel. A fact caused by inflation that has especially affected sectors such as food (11.9%) and beverages (8.9%). This is why saving has become one of the main priorities for Spaniards. Maximizing their purchasing power without giving up Quality. This is the goal of most families. In fact, as revealed in the report prepared by ALDI, 25% of those surveyed say that price is a differentiating factor, and 88% highlight the relationship between quality and value.  Price is the main reason that makes them opt for own brands over other options. Also, another aspect that is especially valued by consumers are promotions and offers, which play a fundamental role when making purchasing decisions. This is so much Thus, 9 out of 10 people pay attention to whether a product is on sale, and for 68%, promotions are a determining factor in their final decision. Innovation and planning in the purchase of products On the other hand, the increase in the popularity of own brands is not only a question of saving, but also a change in the planning of purchases. According to the ALDI study, more than 100,000 people are buying their own brands. 60% of consumers decide in advance which products they will buy and 58% consider the brand to be a key aspect in their decisions. This shows that own brands have managed to gain the loyalty of many buyers, who turn to them on a recurring basis. once they have tried and been satisfied with a product. 8 out of 10 people highlight the quality-price ratio of own brands In addition, another conclusion reached by the ALDI report is that Spanish consumers are willing to innovate. In fact, 64% of respondents say they are open to trying new brands, especially in categories such as cheese, ice cream, chocolate and wine. These products top the list of products that consumers are most interested in trying. This desire to try new products often contributes to generating a virtuous circle: 77% of those who try a private label product that they like stop buying other brands. Loyalty to own private label brand There are many Spaniards who in recent years have decided to bet on their own brands. In addition to savings and quality, the confidence that this type of product transmits has been a determining factor. Along these lines, 33% of Spaniards say that they tend to always buy the same brand if they like the product, and 84% feel motivated to try other products from the same line once they have been satisfied. This behavior is reflected in a network of recommendations: 62% of consumers follow suggestions from friends and family to decide whether to try a new brand. This growth has led Spain to position itself as one of the European countries with the highest consumption of products in this category, more than 9 percentage points above the European average (39.2%) and countries such as Germany, the Netherlands, the United Kingdom and France. At the European level, the own brand has increased by 5.7% in sales and 2.4% in volume in the last year. ALDI: a benchmark in private label brands Undoubtedly, one of the supermarkets that has best known how to build a solid offer of own-brand products is ALDI. Its own PL brands such as Gutbio, La Tabla, Milsani or Special are benchmarks in their categories. Its commitment is so great that, currently, 90% of the products offered in its stores are of its own brand and 8 out of 10 of national origin. This commitment to local products not only strengthens its business model, but has also contributed to the growth in the volume of private label products by 7% over the past two years. In this way, ALDI focuses on guaranteeing Spanish families a simple and economical shopping basket, with high-quality products at competitive prices. Thanks to its focus on private labels, the company has managed to contain the impact of rising prices on essential products, allowing consumers to maintain their purchasing power without compromising the quality of the products they buy. This good value for money has been essential for 40% of Spanish families to trust ALDI as their usual supermarket. With a purchase option based on the own brand, the company works to provide savings to its customers on their regular purchase through the own brand. As a result, families who bought own-brand products from ALDI last year could have reduced their annual spending on food by 15.5% compared to the market average. Read more: SUPERMARKETS | Loyalty, quality and savings: the recipe for success for private labels ( epe.es ) #smartdiscount #aldi #spain #ownbrand #privatelabel #loyalty #savings #growth #development #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google

Discount Retail Chain Lidl Italy CEO, Massimiliano Silvestri, believes discount stores are poised to expand their market share in the coming decade significantly. In an interview with the Italian daily Corriere della Sera, he recalled that discount stores accounted for 12.6% of the market in 2010, a figure that has now reached 23% and is expected to grow to 30% within the next decade, representing a growth worth €10 billion. Lidl holds a 30% market share within the overall discount store sector, experiencing consistent growth in recent years driven by the €3.5 billion invested by the company in Italy over the past decade. The discounter also exports Italian products worldwide, including food and beverages, generating €2.4 billion in revenue. Food and beverage products account for 4% of its total export, with local produce like fruits and vegetables contributing €600 million, making Lidl Europe's leading exporter of Italian fruits and vegetables. Focus On Private Labels The company has focused on expanding its store network and offering a wide range of private-label products, 80% of which are sourced locally in Italy. This strategy has helped Lidl reduce costs and remain competitive, especially during inflationary periods. Lidl's decision to prioritise customer affordability by slowing down price increases has resulted in a 5% increase in sales value and a 2% increase in sales volume in 2023. Silvestri revealed that Lidl plans to invest €400 million over the next six months to open 40 more stores in Italy. As the Italian population ages and declines, Lidl anticipates attracting customers from traditional supermarkets and hypermarkets. Lidl will invest €30 million in the next three years in self-checkout technology to offer a more convenient and efficient service. The company believes that small local shops cannot adequately address the needs of today's consumers. Instead, Lidl is focusing on innovation, such as its loyalty app, to provide a personalised shopping experience and offer tailored promotions to its 3.5 million customers. To support its expansion, Lidl is also investing in its logistics infrastructure. It recently opened its first logistics centre in Sardinia, in Assemini near Cagliari, which is also its twelfth in Italy, investing €70 million. Read more: Lidl Italia CEO Predicts Market Share Growth For Discounters | ESM Magazine #smartdiscount #lidl #italy #growth #development #investments #marketshare #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google