Discount Retail Chain Aldi Italy entered the Italian retail market eight years ago, Aldi is launching a new commercial phase that returns to the core of its discount roots: a streamlined selection, everyday low prices, high-quality fresh produce, and a strong private label identity. Corradomaria Vella, Head of Commercial at Aldi Italia, discusses how this "Back to Basics" strategy aims to reduce complexity, boost efficiency, and establish Aldi as a premier shopping destination. Entering a New...

Discount Retail Chain Aldi USA is making an aggressive, high-stakes branding play in the heart of New York City, taking a page straight out of the expansion playbook Trader Joe’s used two decades ago. With its grand opening on June 19, 2026, at 311 W. 42nd St. (situated on the ground floor of The Ellery residential building in Midtown Manhattan), the hard discounter is planting its flag in one of the most expensive real estate markets in the world. This launch marks Aldi’s 26th location in...

Discount Retail Chain Aldi USA is offering 'blind boxes' in four themes: snack, protein, fiber, and mystery. Aldi is tapping into blind box culture with a limited-time promotion that will allow shoppers to claim one of four product-themed boxes to be released daily via a special website. From June 22 through June 25, a new Aldi Blind Box will be released at 12 p.m. Eastern time, which can be claimed by visiting Aldiblindbox.com. Winning boxes, which are free, will be shipped to the shopper’s...