Discount Retail Chain Aldi Süd (German family owned) enters e-grocery and starts home deliveries in Germany. This is an unusual move, so far grocery discounters have stayed away from online competition. Aldi Süd enters e-grocery From June, Aldi Süd will test the food delivery service in the city of Mülheim (North Rhine-Westphalia), where the company is headquartered. Initially, only employees will be able to order groceries in the online store or app, but already in the fourth quarter the service will be available to all residents, reports the German trade magazine "Lebensmittel Zeitung". Prices the same as in a stationary store Customers will be able to choose from 1,300 items, including fresh and frozen products. In the stationary store, the chain offers 1,700 indices at identical prices. Delivery will be carried out by electric vans, from Monday to Saturday. It is not yet known what its delivery costs will be. Aldi Süd is carrying out this test in close cooperation with its colleagues at Aldi Nord, retaildetail.eu reports. Competition in e-grocery is growing This is an unusual step by a discounter. In the UK, Aldi tested the delivery in partnership with Deliveroo, but these trials were discontinued. In the United States, the network works with Instacart. The biggest rival, Lidl, also does not sell food online, but conducts online sales of non-food products (in Poland, the Lidl e-store has been operating since 2019; in turn, Biedronka cooperates with Glovo in the field of food delivery, while in 2022 it launched the Biedronka Home platform - editor's note). The reason for refraining from such a decision was obvious: it is almost impossible to run a profitable business on the Internet, selling cheap products at small margins. In this way, however, discounters gave the fields to supermarkets, which are constantly expanding their e-commerce offer. Aldi's move, at a time when consumers are more price sensitive than ever, can only increase competition in the e-grocery industry. Read more: German chain enters e-commerce (dlahandlu.pl)

Discount Retail Chain Action Poland (owned by 3i group) the fastest growing chain of non-food discount stores in Europe, today officially opened its third distribution center in Poland, located in Zakroczym. It is Action's 13th distribution centre in Europe. The popular discount chain opened its first store in Poland in 2017 in Leszno and continues to invest in the future development of its business in this market. Over the past five years, Action has increased the number of stores opened in Poland every year, which currently amounts to nearly 300 outlets. As a result, the company employs more than 3,600 people and wants to hire another 1,000 people this year. "Our strong growth since entering the Polish shows that Poles love shopping at Action and accept our unique formula: a surprising assortment of good quality and sustainable products at the lowest possible price," explains Sławomir Nitek, CEO of Action in Poland. "I am very proud of what we have achieved with the Polish team over the last five years, whether employees work in stores, distribution centres or at our headquarters. We have ambitions to continue to strengthen our Polish team and the entire organization and build a stable and well-functioning supply chain", he adds. DC Zakroczym will serve up to 160 Action stores in Poland The building in Zakroczym has an area of 46,000 sqm, of which over 44,000 sqm. This is a warehouse area able to accommodate 47,000 pallets. Area 2 750 sqm. They occupy office and social rooms. DC Zakroczym will serve up to 160 stores in Poland. In the long term, DC will create 300 jobs in the region. "We are proud that Action has chosen our municipality as the location of its third distribution center in Poland", explains Artur Ciecierski, Mayor of Zakroczym. "We are glad that companies such as Action are established in our country. Thanks to them, our residents can find new jobs. This is an advantage for both Action and the inhabitants of Zakroczym and the surrounding area. I wish Action the best of luck with this impressive DC project." Action and the international warehouse development and investment company Panattoni developed a DC with particular emphasis on environmental protection: We focused on combining functionality and sustainable development and took into account as many environmentally friendly elements as possible, from the materials used to the construction details and installed equipment, explains Sławomir Nitek. Water, energy and waste management in DC is particularly sustainable. The building benefits from energy efficiency solutions such as solar panels for water heating, photovoltaic panels for electricity generation, smart energy and water meters, energy-efficient LED lighting inside and outside the building, and electric car charging stations. All DC operations will be managed by Action. About Action Action (action.com) is the fastest growing chain of non-food discount stores in Europe, offering a constantly changing range of 6000 products in 2263 stores for 15 million customers per week. In addition, another 6.5 million consumers visit the website Action.com each week. Action employs more than 80,000 people in 11 countries, representing 136 different nationalities. Offering a constantly surprising assortment at the lowest prices, we actively improve products in terms of quality and sustainability to fulfill Action's promise: small prices, big smiles. Read more: Action has opened its third distribution centre in Poland in Zakroczym – SCF News Retailnet

A well-established concept in the West, discounters have caused a paradigm shift in the retail landscape. Popular supermarkets have lost market share to the channel over the last 10 years: in the UK, for example, discounters like Aldi and Lidl have quadrupled their share of volume purchased, eating into the share once held by Tesco, Asda and Morrisons. In the face of the ongoing global cost-of-living crisis, discounters are expected to further increase their share of the grocery market, prompted by cash strapped households looking for bargain buys. While in the UAE the discounter format is relatively new, it has been readily embraced much like in other global regions. Notably, one of the early adopters, VIVA (owned by the Landmark group) which opened its doors in 2018, now has a substantial reach, catering to around one third of the households in UAE. And this with already a penetration of 27%, almost doubling in two years. Also, Nesto Group decided to step into the UAE discount market and opened their first discount store GALA in 2022. Although VIVA’s growth has been fuelled by the recent pandemic, spend grew by 35.5% and volume by 40% in 2021, when households were looking for greater value for every dirham they spent, the momentum has not slowed. Spend increased by 95.6% and volume by 89.5% in 2022. This suggests that households will always tend to resort to value seeking measures in times of crisis. Will the discounter phenomenon in UAE be as big as Aldi/Lidl in Europe? Let’s understand what fuels a discounter’s growth. The attraction is simple: it offers high-quality products at a cheaper price. For example, out of 73 categories tracked by Worldpanel’s UAE panel, VIVA shoppers pay less for 65 of them, essentially resulting in a saving of around 25% compared with popular supermarkets. This indicates that discounters in the market pose a potential threat to the mighty super and hypermarkets. Worldpanel data suggests likewise. In the past year, 56% of VIVA’s volume growth has been driven by households switching from key modern trade channels. This trend mirrors the growth trajectory of Aldi and Lidl! Busting the myth: value appeals to all levels of affluence The notion of value shopping only appealing to lower-income households has been debunked by the rise of discounters in the UAE. Currently, shoppers who visit discounters spend on average 1.5 times less per shopping trip. Mainly less affluent households predominantly purchase categories that are either to be consumed fresh, such as dairy, or have a longer shelf life, such as pantry and household essentials. However, while shopping in discounters might have carried a stigma over a decade ago, today even affluent households are happy to abandon a family favourite for an almost identical product from a less well-known brand if it means saving money. A significant proportion of the heaviest shoppers at VIVA, for example, come from the highest socio-economic groups. Large FMCG brands are being squeezed… The exponential growth of discounters is also eroding the market share of mainstream brands. A large percentage of the brands' discounters stock are exclusive to them, sourced in bulk, direct from the manufacturer. This allows them to pass the savings on to consumers. For example, only 20% of the 1,200 products stocked by VIVA are established European or Asian brands, and purchases of these are declining. The remaining 80% of stocked brands, such as Balaji, MC Snacker and Wanted, are seeing more than 100% growth in volume year-on-year. With global food prices continuing to soar, discounters in the UAE will pose a significant threat to major supermarkets and FMCG manufacturers alike if they continue to grow at the current rate. While Aldi and Lidl do stock brands with global appeal, FMCG manufacturers need to explore potential partnerships to ride the hard discounter wave. … but a discounter listing can be a win-win! A mutually beneficial win-win position can be reached by FMCG manufacturers to get their brand listed by discounters. Worldpanel data on global markets shows us that there is little cannibalisation of sales of other brands when this happens instead, it leads to growth in both buyer base and sales volume. This is because consumers appreciate having a choice within the category, and the opportunity to buy that brand during their trip to the discounter. While there isn’t a handbook on turning a discounter listing into a win-win, DRC can help. Source: Kantar #discounters #discountinmiddleeast #uae #dubai #emirates #growth #smartdiscount #discount #discountfoodretail #discounter #foodretail #retail #drc #consultancy #discountretailconsulting #retailconsulting #consulting

X5 Group announced the start of work in the Saratov region of the first "hard discounters" under the brand "Chizhik". The assortment of stores includes about 750 types of products, about 400 of them are private labels , which have already established themselves among the customers of the network. These private labels include the brands "Svetaevo", "Werner", "Shchedryi God", "Greenola", "Axl", "Tafo" and others. The stores will be supplied by both federal and local suppliers from the Chizhik distribution center in Volgograd. In the future, the network will launch a separate distribution center in the Saratov region to provide stores in the region. 115 jobs have already been created in the region, by the end of the year the network will create more than 370 new jobs for residents of the region. The Saratov region became the thirteenth region for the retail chain. By the end of June, 22 stores will open in the region, and in total, up to 2023 Chizhiks will start operating in the region in 55. To date, Chizhik has opened more than 700 stores in 13 regions, and in 2023 the retail chain plans to open more than a thousand stores. Source: Retail.ru

Discount Retail Chain Hofer (owned by Aldi Süd) is introducing reverse vending machines from Tomra for both disposable and reusable beverage containers in all its Austrian Hofer stores. After a test phase in the Wels area since this year’s January, 130 of the 530 Aldi stores operated under the Hofer banner name have already been converted and two machines from the market leader from Norway Tomra have been installed in each of them. Beverage crates can also be returned at one of the two devices in the Hofer stores. Tomra also supplies Aldi Süd in Germany with reverse vending machines. What may surprise the taxpayer: Although Hofer’s investment is driven by the upcoming legal obligation in Austria to sell beverages also in reusable packaging and to deposit and take back disposable beverage containers, the company receives subsidies from the European Union from the NextGeneration EU programme to do so. Aldi Süd does not voluntarily introduce reusable beverage containers: In Austria, every grocery retail outlet must by law sell at least 10 per cent, and in some cases at least 15 per cent, of beer, milk and non-alcoholic beverages in reusable packaging from January 2024. Hofer has already introduced reusable packaging for: “Zurück zum Ursprung” organic hay milk, Römerquelle mineral water 1 litre, Coca Cola 1 litre as well as beer from Gösser, Stiegl and Zipfer. Compulsory deposit on disposables comes to Austria in 2025 And also the initiative to take back disposable beverage containers has not been taken by discounters without some push from the legislator. Similar to Germany, a mandatory take-back system for plastic bottles and cans with a deposit system is to be introduced in Austria in 2025. Read more: Aldi Süd's Hofer installs reverse vending machines from Tomra - Retail Optimiser (retail-optimiser.de)

X5 Group announced the launch of the first "hard discounters" under the Chizhik brand in the Volgograd region, as well as the distribution center of the retail chain. The assortment of stores includes about 750 types of products, more than 400 of them are private labels. The stores will be supplied by both federal and local suppliers from the Chizhik distribution center in Volgograd. The distribution center with an area of 8800 sq. m will be able to provide up to 150 chain stores in the Volgograd region, in the future shipments to the Saratov region will also be carried out from it. In 2024, the logistics center is planned to be reconstructed, after which it will be able to provide up to 200 chain stores. More than 250 jobs have already been created in the region, and by the end of the year the network will create more than 630 new jobs for residents of the region. The Volgograd region became the twelfth region for the retail chain. By the end of June, 20 stores will open in the region, and in total, up to 2023 Chizhiks will start operating in the region in 55. To date, Chizhik has opened more than 700 stores in 12 regions, in 2023 the retail chain plans to open more than a thousand stores. Source: Подробнее на Retail.ru

Challlenges for private label and the winning strategies. The food and beverage industry has navigated an onslaught of challenges. The pandemic, Brexit aftershocks and the fallout of the Ukraine invasion have resulted in a turbulent marketplace. The accumulation of these adversities has escalated food inflation across European countries to double-digit figures. Consequently, consumers are turning towards private label and the discounters to mitigate the impact. This has propelled sales in the private label market, pushing suppliers to grapple with market instability and a surge in demand. Our latest research at IPLC examined if this chaotic period had altered the power dynamic between retailers and private label suppliers, and what the future implications could be. Our research utilised interviews and an online survey to explore alterations within the private label supply chain. The findings revealed product availability is now the key focus for both retailers and suppliers. This is driving some significant changes in how retailers and suppliers are working together – to achieve outcomes such as range rationalisation, full end-to-end supply chain analysis and standardisation of recipes. We also found suppliers across Europe had taken an assertive stance on recovering rapidly increasing costs, with some halting or threatening to halt supply unless retailers agreed. This tough position has sparked a collaborative approach as retailers recognise the business loss stemming from empty shelves. Our investigation spotlighted six upcoming challenges for private label suppliers: managing volatility, maintaining competitiveness, recruiting and retaining good people, creating growth, focusing on sustainability, and digital transformation. The foremost concern was managing volatility, emphasising our transition into a volatile, uncertain, complex, and ambiguous (VUCA) world. The research offered three future-proof pivotal strategies: pursue a diversified customer mix, such as contact packing, to secure more stable and predictable supply contracts; adopt a clear purchasing strategy, augmented by hiring buying specialists, to gain better insights into key input costs. For smaller companies, this could involve collaboration with peer companies; develop a deeper understanding of consumer perspectives and keep abreast of commodity and energy trackers, fostering cross-functional teams that can support sales teams. Recruiting and retaining good people was highlighted as a challenge across all European countries both at a factory level and in more senior roles, so this issue is not unique to the UK. Among suppliers that have an international footprint, this is leading to forward planning to move production into locations where labour is more readily available or even the use of a third party partner for production. For senior roles, companies are taking advantage of newly found remote working to have a more relaxed approach to where people live. Interestingly, the study also showed that while sustainability has been deprioritised over the past three years, it hasn’t retrogressed. Our survey this year showed 87% of respondents believed sustainability and eco-friendly products presented opportunities to foster stronger relationships with retail customers in the future. And only 26% stated that buyers were open to using less sustainable ingredients. The crux of the research demonstrates a significant shift in market value determinants. Private label has transcended from being solely price and quality-based to a comprehensive model incorporating price, quality, availability, and sustainability. Source: ILPC, The Grocer

Discount Retail Chain Aldi UK (German family owned) is developing several new changes to its UK stores as the business looks to become more sustainable. The changes form a part of the German discounter’s commitments to reduce its environmental footprint across the entire business. For example, Aldi had recently updated the packaging for its whole nut snacks range, such as its almond and pistachio lines, from plastic packaging to a paper-based alternative. It also swapped all plastic sleeves around multipacks of tuna into cardboard. Together, these changes look to save 202 tonnes of plastic waste from going to landfill each year. The retailer then revealed this week that it will be cutting the number of lights it has switched on across all supermarkets, in a bid to slash energy bills and help towards net-zero efforts. Aldi also teamed up with the world’s largest surplus food platform 'Too Good To Go' across all 990 of its UK stores last year, to help tackle food waste. The initiative is estimated to prevent around 2,860 tonnes of food from going to waste each year, whilst also helping those experiencing food insecurity. Meanwhile, the supermarket has introduced a new water strategy which focuses on how the business can implement sustainable water practices throughout its operations and supply chain. As part of this, Aldi has signed up to the Courtauld 2030 Water Roadmap, which aims for 50% of the UK’s fresh food to be sourced from areas with sustainable water management. “We know that our customers want to make more environmentally-friendly choices whilst doing their weekly shop, which is why we are always looking for new and innovative ways to make our business greener,” corporate responsibility director at Aldi UK, Liz Fox said. “Whether that be reducing our plastic packaging or forming new partnerships that enable us to tackle food waste, we’re dedicated to taking steps that positively impact the environment,” she added. Read more: Aldi makes eco-friendly changes in UK stores to improve sustainability (grocerygazette.co.uk)

Here, customers become co-owners of the supermarket: Tante Enso is pursuing an extraordinary business concept and wants to better supply small towns in Germany. There is a wide range of products and the shops are open 24 hours a day. How the concept works and what it means for established supermarkets. "Aunt Enso" instead of Aunt Emma: The online supermarket MyEnso plans to open up to 700 mini-supermarkets in small communities in Germany. The special thing about Tante Enso is the cooperative model, because the customers are also shareholders in the supermarket and can have a say in the product range themselves. In order for a new branch to be opened, at least 300 citizens must contribute up to 100 euros at the respective location. This is how the initial financing should succeed. In the long term, MyEnso wants to close supply gaps in rural areas. Can this work? CHIP spoke about this with Stephan Rüschen. He is a professor of food retail at the Baden-Württemberg Cooperative State University in Heilbronn and observes the development of smart stores. He estimates that there are up to 8000 underserved areas in Germany that would benefit from a concept like Tante Enso. "The citizens will then have a local supplier in the village again." In addition, according to Rüschen, the business model creates another incentive: "A cooperative concept makes sense because it can also get an emotional commitment from the citizens. Citizens then see the store as "their" store." So far, the company has opened almost 20 stores in Germany. But there is another special feature: How does Tante Enso work? Tante Enso is a smart store with a 24/7 concept. This means that the stores largely do not require cashiers, are open around the clock and are located in a comparatively small area. MyEnso requires a minimum of 800 square meters. In order to be able to buy milk, sausage and other groceries outside of staffed opening hours, customers must register in advance online or in the store and receive a Tante-Enso customer card. With this, they can enter the store at any time, just like at a bank branch, and pay with it at the same time. The loyalty card can be topped up with any amount of money. If you don't want to top up the card all the time, you can also deposit a direct debit mandate in which the amount to be paid is automatically debited from your bank account. Profitable from the 45th market MyEnso's smart stores are designed to reduce long waiting times at checkouts and help retailers in the face of increasing staff shortages. "Such concepts are operated at very low costs and can therefore actually become profitable relatively quickly," says retail expert Stephan Rüschen. According to MyEnso, the mini-supermarkets are worthwhile from the 45th market. Until then, financing the markets is sometimes a challenge for the company. Compared to the "Abendblatt" said managing director and founder Thorsten Bausch in May: "We are a start-up and have not yet put on so much meat that we could fill a financing gap just like that." Due to financial problems, the refrigerated shelves in the municipality of Gülzow were temporarily empty. However, this crisis has been overcome. Aunt Enso is supposed to convey the feeling of Aunt Emma, at least as far as the proximity to the residents is concerned. At the various locations, customers can put together the assortment of the mini-supermarkets themselves. Product requests can be submitted via an online form or by e-mail - in addition, there is a "wish-you-what" board in each store. MyEnso then tries to procure the corresponding product from its wholesalers. For example, if you want a certain chocolate pudding, you usually have to wait four weeks for the pudding to be on the shelf. Aunt Enso: A danger for Aldi, Lidl, Rewe and Co.? Up to 700 branches, open around the clock and a modern business concept: That sounds like competition for the large, established supermarkets and discounters such as Aldi, Lidl, Rewe and Co. In addition to the on-site product range, customers can also have the products delivered to their homes via the MyEnso online shop. The company offers over 20,000 products in its online shop and has a large selection of different branded products from large and small manufacturers - but also items at discount prices such as from the manufacturer "Every Day". A liter of milk from this manufacturer costs 1.15 euros, while a 250-gram packet of butter costs 1.89 euros. Nevertheless, Rüschen does not see any competition for the established supermarkets and discounters in Tante Enso: "The sales that can be achieved are relatively low. Citizens do not use the shops for their weekly shopping, but for supplementary and spontaneous shopping. Aldi, Lidl, Edeka and Co. will not suffer as a result." Auf der anderen Seite experimentieren die etablierten Hersteller selbst mit neuen Geschäftskonzepten, allen voran Rewe. In bisher zwei "Pick and Go"-Filialen in München und Köln können Rewe-Kunden den Supermarkt einfach verlassen, ohne an der Kasse zu warten - die Bezahlung erfolgt automatisch, der genaue Kaufpreis wird über Gewichtssensoren und Kameras ermittelt. Rüschen has observed that Rewe now also operates three "nahkauf box" branches in small communities that are open 24 hours a day. Other companies are also pursuing a strategy similar to that of Tante Enso and Rewe. Above all Teo with around 25 stores in Germany and Tante M with around 45 stores. There are also isolated local initiatives that operate such mini-supermarkets autonomously. "We estimate that by the end of 2024 we will have up to 1,000 such shops in rural Germany," says the food retail expert. "It will continue after 2024. 8,000 underserved areas means that there is great potential to be tapped." At which locations will there be "Aunt Enso"? According to its own information, MyEnso has already received 900 inquiries from municipalities from all over Germany who are interested in a Tante-Enso market. For this to happen, however, various conditions must be met. The potential location should have at least 1000 inhabitants and a distance of at least six kilometers to the nearest supermarket. In addition, there is the jointly collected start-up capital of at least 30,000 euros. It was only in April of this year that a "Tante Enso" opened in Wörlitz in Saxony-Anhalt. There are other branches, for example, in Gülzow, Zella or Wollbach. Stores are also planned in Toppenstedt and Emtinghausen, two municipalities in Lower Saxony. Here, the number of shareholders has already been reached, as can be seen on the MyEnso's website that is. There you can also track which cities are still in the financing process. Read more: Competition for Aldi, Lidl, Rewe and Co.? This new supermarket wants to take off in Germany - CHIP

Discount Retail Chain Lidl Germany (owned by the German Schwarz Group) launched its own brand of bio products, competitor Aldi follows in its footsteps and introduces a private label that it wants to conquer consumers. "Bio, das weiter geht", as the name suggests, goes further in terms of bio standards. Around 2000 Aldi Süd branches currently have 15 products, most of them certified by Naturland, from various product groups. By 2024, there should be 50 Naturland certified products, according to the discount store. Lidl, in turn, has been cooperating with Bioland for five years. It has a total of about 100 products of this brand on the shelves. Other supermarkets, such as Rewe, Edeka or Kaufland, have also established cooperation with companies from the ecological sector. Aldi already has organic products such as "Gut Bio" and "Schneekoppe", but they only meet the basic EU ecological standard merkur.de. The label "Only Nature" is an additional level of quality, which means that the products are without "unnecessary additives". Eco, bio and organic products are on top The organic offensive coincides with shocking reports m.in about strawberries at Aldi, Lidl and other supermarkets that tests have shown are contaminated with pesticides. Which eco-friendly products will be available on Aldi Süd shelves in the future? Bread, cheese, milk and yoghurt, spaghetti, rice, ketchup or cold cuts and semi-finished meat products. After the coronavirus crisis and inflation, Aldi hopes for a new boost in the organic segment. According to Lebensmittel Zeitung, eco, bio and organic products are on top and market researchers believe that Aldi, Lidl and other supermarkets will continue to increase sales in this segment. Read more: Bio offensive of Aldi and Lidl. Discount stores massively introduce ecological private label products (dlahandlu.pl)

Discount Retail Chain Lidl Netherlands (owned by the German Schwarz Group) will place some of the meat substitutes on the shelves right next to the meat. For example, the supermarket chain wants to test whether customers are more likely to opt for the replacements. This is a three-month trial in seventy supermarkets in North Holland in the Amsterdam-Almere region. The best-selling vegetarian products are on the meat shelf: vegan minced meat, vegetarian chicken pieces, vegan shawarma schnitzel and the veggie burger. Lidl is collaborating on the research with researchers from Wageningen University and the World Resource Institute (WRI). If it is up to the supermarket, we will eat less meat in the future. Goals have been set around the so-called protein transition. By 2030, half of the proteins sold at Lidl must be of plant origin, such as soy. Now it's 38 percent. "The participating supermarkets are located in both villages and cities. The region where we are currently testing is a reflection of normal society in terms of demographics," explains a Lidl spokesperson for the choice for Noord-Holland. The test starts this week, the first results should be known in October. In February, a Jumbo supermarket in Twello already put the meat substitutes next to the meat. This resulted in lively discussions on social media from supporters and opponents. Consumer psychologist Tim Zuidgeest thinks that the actions of Lidl and Jumbo will make the Dutch eat less meat. Give it a try "If meat substitutes are in a separate place, only the people who are looking for those products visit that shelf. But if you put it with the meat, people who are not looking for it will also take it as a spontaneous purchase. Give it a try, they think. It's good that supermarkets are promoting the more sustainable options in this way." Lidl states that it will price the meat substitutes extra competitively. Normally, these products are already cheaper than real meat. Nevertheless, Zuidgeest does not think that consumers will change tack purely because of the price. "Only ten percent of customers look directly at the price. And only when it is very high, they leave it." Read more: Lidl tempts customers to make vegetarian choices: 'People are going to change their minds' | RTL News (rtlnieuws.nl)

Discount Retail Chain Lidl (owned by the German Schwarz Group) has really come up with something special for a few days now. For Lidl's 50th anniversary, the discounter has designed its own textile collection. In the well-known Lidl colours blue, red and yellow, colourful tracksuits (tracksuits), tops, shirts, shorts, fanny packs and shoes, among other things. So far, these are only available in the online shop. In addition, retro products from the 70s, 80s and 90s are returning to stores as special offers. A real hit for the discounter, even if unfortunately many items of clothing were sold out the next day after the first rush. The promotion was actually intended as a one-time and limited offer. It is not yet clear whether there will be a reissue, but some articles should now be available again. Can fashion be a sin? As always with new or unusual ideas in the trade, there are also critics of LIDL's action. Some see some items as fashion crimes, others as iconic clothes for leisure, which is what it is supposed to be. The fact that consumers are embracing the idea can also be seen from the fact that some textiles are already being sold many times over on Ebay. Lidl clothes are buzzing! Tracksuit for women, which was 19.99 euros in the online shop, is auctioned on Ebay for a proud 120 euros... Example: The men's casual shirt is not yet available again in the Lidl online shop (as of 7 June). On Ebay, the men's shirt, which was originally sold for 9.99 euros, is offered for 49.99 euros, which corresponds to about five times the original price. The tracksuit for women, which was priced at 19.99 euros in the online shop, is also being auctioned off on Ebay for a whopping 120 euros. For the sneaker in Lidl colors, sometimes up to 100 euros are required and for the socks 15 euros. It is also very positive that the prices of the offers are really very cheap. The LIDL sneakers in sizes 41 to 46 cost 19.99 euros. In addition, however, there are also women's rubber boots in blue or yellow for 14.99 euros (sizes 37 to 41). White and colorful socks are available for just 2.99 euros. The men's shorts with Lidl print can also be a fun gift for only 7.99 euros. Casual shirts also for 7.99 euros, tracksuits for 19.99 euros. In addition, there are also rain ponchos with a hood for 12.99 euros and a hit for 4.99 euros are also the sunglasses with 100 percent UVA and UVB protection with a small Lidl logo. The fact is, you (woman) should not argue about fashion tastes. Each and every one of them, as he pleases. The fact that most of the items were sold out after just one day speaks at least for the discounter. In addition, the prices are affordable for everyone and, according to LIDL, even come from sustainable cotton cultivation. We can certainly look forward to more exciting promotions and surprises from LIDL this year. Read more: Clothes with the Lidl logo are obviously something "everyone" wants to wear! - Supermarket Inside (supermarkt-inside.de)