Discount Retail Chain Tiendas 3A, the hard discount chain belonging to the AJE Group, has set a new milestone in Peruvian retail with the opening of its first themed store. This store symbolizes the beginning of a strategic phase for the brand, focused on innovation and market diversification. The proposal seeks to raise the standard of the discount format, offering added value that goes beyond price. Conceptual window dressing The differentiated concept of this new location