top of page
Search


Italy: Aldi’s New Era: "Back to Basics," Enhanced Efficiency, and over 85% Private Label
Discount Retail Chain Aldi Italy entered the Italian retail market eight years ago, Aldi is launching a new commercial phase that returns to the core of its discount roots: a streamlined selection, everyday low prices, high-quality fresh produce, and a strong private label identity. Corradomaria Vella, Head of Commercial at Aldi Italia, discusses how this "Back to Basics" strategy aims to reduce complexity, boost efficiency, and establish Aldi as a premier shopping destinatio
Jun 164 min read


Poland: Lidl points out Biedronka's smart pricing
Discount Retail Chain Lidl Poland's campaign exposed the pricing strategy used by Biedronka, but also by other chains. During the price war on the Polish market, Lidl publicly pointed out to Biedronka for differentiating the prices of the same products depending on the location of the store. In the opinion of Tomasz Stec, managing partner in the Warsaw office of the international company Simon-Kucher, which specializes in pricing, it is worth noting another interesting aspect
Jun 165 min read


Poland: Lulu Retail & Y International organise a Discounter Buyer Pitch Event for the CEE region in Łódź, Poland
Lulu Retail Holding PLC (Lulu Retail) and DRC Discount Retail Consulting GmbH cordially invite Polish and other CEE FMCG manufacturers to present their product portfolios (private labels and factory brands) for international export business. The Opportunity Lulu Retail — the market leader in the GCC grocery format—is actively expanding. In addition to their core hypermarkets, supermarkets and convenience stores, Lulu Retail is launching a new hard discount store format in the
Jun 131 min read


Research: Poland FMCG Market a serious discount retail export destination
Poland's FMCG market grew in value by PLN 14.5 billion last year. That figure has circulated widely in trade media, prompting more than a few international suppliers to take a serious look at Poland as an export destination. But place a second number next to it: over the same period, actual FMCG sales volumes fell by 1.8%. The logic becomes clear immediately. Value growth was driven by inflation and promotional price competition — not by consumers buying more. Real purchasing
Jun 127 min read


Germany: Lidl expands its Customer Value Proposition (CVP)
Discount Retail Chain Lidl Germany is expanding its customer value proposition by offsetting daily mobility costs for German consumers through several major initiatives: Free Gas Campaigns: Started a promotional campaign in Berlin (expanding to other cities) where Lidl covers the cost of fuel at select gas stations. EV Charging Discounts: Offering Lidl Plus app users a 38% discount on electric vehicle charging, lowering the price to 27 cents per kWh for a month. Fuel Voucher
Jun 121 min read


Germany: Lidl's sales rise with 8 billion euros to 140 billion euros
Discount Retail Chain Lidl, the prominent discount retail chain, alongside its sister company Kaufland, drove their parent company, the German retail powerhouse Schwarz Group, to a total revenue of €185.6 billion for the 2025 financial year. This marks a solid 5.8% year-on-year growth compared to the €175.4 billion recorded in 2024. Despite navigating ongoing geopolitical and economic crises, the group successfully expanded its global footprint by opening 300 new brick-and-mo
Jun 122 min read


Spain: Germany's Aldi and Lidl strengthen their commitment to the Basque Country and exceed 50 supermarkets
Discount Retail Chain Lidl and Aldi have not stopped growing since opening Lidl's first store in Gernika in 1994. Lidl's currently has a network of more than 30 stores strategically distributed across the Basque map and employs more than 1,000 people, including store staff, regional management, and logistics platforms. Specifically, Lidl's commitment to the Basque Country materialized four years ago with its logistics platform. It is the brand's second-largest logistics hub i
Jun 96 min read


Spain: Aldi buys Salto Systems valued at Euro 1,5Bn
Discount Retail Chain Aldi Nord's owning family office Lukas Asset Management is the winner of the auction to buy a minority stake in the Spanish electronic lock group. Lukas Asset Management, the family office of the heirs of Theo Albrecht (one of the founders of Aldi), is in exclusive talks for the acquisition of a minority stake, of around 20%, in the shareholding of Salto Systems, a Spanish group that is a world leader in electronic locks and access control systems, accor
Jun 83 min read


Netherlands: Action's webshop treasure hunt
Discount Variety Retail Chain Action integrates webshop into its mobile app. In non-food hard discount, the golden rule has always been simple: Protect the physical storefront. The profitability of the "treasure hunt" relies on massive brick-and-mortar volume and low-margin, high-impulse baskets. For years, replicating that magic on a digital screen was seen as an unprofitable distraction. But consumer habits evolve, and even the most disciplined retail giants must bridge the
Jun 82 min read


Spain: Mercadona, Lidl and Aldi increase their workforces in Spain to double digits driven by the growth of their sales
Discount Retailer Chain giants Mercadona, Lidl, and Aldi are famous for driving the massive growth of private-label (MDD) products in Spain, their impact goes far beyond the grocery aisles. The stellar business performance of these three formats over the last five years has triggered a massive hiring boom, resulting in 18,400 new jobs between 2021 and 2025. Job Creation: Double-Digit Workforce Growth According to data compiled by infoRETAIL, all three chains achieved double-d
Jun 52 min read


Spain: TEDi’s Strategic Expansion Across Iberia
Discount Variety Retail Chain TEDi is one of Europe’s premier non-food discounters, continuing to solidify its footprint across 15 countries, operating over 3,700 stores and employing a global workforce of 36,000. Known for its vast, budget-friendly selection—spanning home decor, household essentials, stationery, DIY crafts, and pet supplies—the German retailer is heavily prioritizing the Iberian market for its next phase of growth. 1. Strategic Footprint and Market Presence
Jun 42 min read


Poland: The Evolution of the Polish Discounter War: From "Cheapest" to "Fairest"
Discount Retail Chain Lidl and Biedronka the two grocery retail marketleaders in Poland are at long-standing price war which has entered a new phase, moving beyond basic discount claims to a psychological battle over transparency. The Whistleblower Strategy: Lidl broke industry silence by publicly calling out Biedronka for altering prices based on store location. By exposing this standard industry practice, Lidl shifted the narrative to focus on corporate fairness. The Psycho
Jun 41 min read


Belgium: Aldi concretizes plans for Sunday opening
Discount Retail Chain Aldi also wants to open its Belgian stores on Sunday morning: the retailer has explained its plans to the unions. Formal consultations on the conditions have yet to start. On a voluntary basis The fact that Aldi is considering opening its stores on Sundays from now on became known in April: then that message caused great unrest and even a strike wave in the Belgian stores. The unions were dissatisfied with the way the news came out. This week, the discou
Jun 42 min read


Germany: Lidl undertakes major store restructuring for Non-Food Categories
Discount Retail Chain Lidl has quietly launched a major store remodeling campaign for non-food categories in its home market of Germany. For a long time, Lidl’s non-food categories — such as general merchandise, small household appliances, and apparel — followed a classic promotional model featuring limited-time, limited-quantity spot buys rotated on weekly themes. Recently, however, Lidl announced a drastic restructuring of its store layouts. It is shifting its non-food priv
Jun 33 min read


USA: Visiting Ollie's Bargain Outlet: Does It Live Up to the Hype?
Discount Variety Retail Chain Ollie's Bargain Outlet may not be familiar to everyone — particularly on the West Coast and Midwest — but it has clearly cultivated a loyal following of bargain-hunters. The brand recently acquired 40 former Big Lots stores across the US in February, including four new locations in Wisconsin. Another indicator of the brand's staying power: as many brick-and-mortar stores downsize and struggle to stay afloat, Ollie's is one of the fastest-growing
Jun 34 min read


Germany: Two discounters Crowned Germany’s Favorite Brands for 2026
Discount Retail Chain Aldi Nord and Lidl Crowned Germany’s Favorite Brands for 2026. Navigating everyday consumer choices — from grabbing dinner ingredients to choosing a bank or furnishing a home — can be overwhelming due to a saturated market. To help consumers find their bearings, the Cologne-based consulting firm ServiceValue conducted its annual comprehensive study to identify the brands Germans trust and prefer the most. The massive survey analyzed over 292,000 customer
Jun 32 min read


Netherlands: Action growth continues despite global economic unpredictability
Discount Non-food Variety Retail Chain Action's net sales increased by 14% to €4 billion in the first quarter of 2026, compared to the same period last year. Like-for-like sales growth was 3.6%. Action continued to attract more customers year on year, underlining the strength and appeal of its formula. On average, 22.2 million customers visited Action stores each week during the quarter, an increase of 12.4% compared to the same period in 2025. Customers continue to value Act
May 153 min read


UK: Aldi's bold OOH keeps Prices Low without the Faff of Loyalty Scheme
Discount Retail Chain Aldi UK's latest campaign goes after supermarket loyalty schemes to remind shoppers that low prices should be enjoyed by everyone. Not just those with a loyalty app or card. The creatives from McCann Manchester shows shoppers that with Aldi you don’t need to sign up to a complicated loyalty scheme to access low prices because, unlike their competitors, Aldi doesn’t have a loyalty scheme. There are no points, cards, or faff when you want to do your big sh
May 12 min read
<a href="https://www.bloggerei.de/" target="_blank"><img src="https://www.bloggerei.de/bgpublicon.jpg" alt="Bloggerei.de" /></a>
bottom of page
