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Poland: Lidl points out Biedronka's smart pricing
Discount Retail Chain Lidl Poland's campaign exposed the pricing strategy used by Biedronka, but also by other chains. During the price war on the Polish market, Lidl publicly pointed out to Biedronka for differentiating the prices of the same products depending on the location of the store. In the opinion of Tomasz Stec, managing partner in the Warsaw office of the international company Simon-Kucher, which specializes in pricing, it is worth noting another interesting aspect
Jun 165 min read


Research: Poland FMCG Market a serious discount retail export destination
Poland's FMCG market grew in value by PLN 14.5 billion last year. That figure has circulated widely in trade media, prompting more than a few international suppliers to take a serious look at Poland as an export destination. But place a second number next to it: over the same period, actual FMCG sales volumes fell by 1.8%. The logic becomes clear immediately. Value growth was driven by inflation and promotional price competition — not by consumers buying more. Real purchasing
Jun 127 min read


Poland: The Evolution of the Polish Discounter War: From "Cheapest" to "Fairest"
Discount Retail Chain Lidl and Biedronka the two grocery retail marketleaders in Poland are at long-standing price war which has entered a new phase, moving beyond basic discount claims to a psychological battle over transparency. The Whistleblower Strategy: Lidl broke industry silence by publicly calling out Biedronka for altering prices based on store location. By exposing this standard industry practice, Lidl shifted the narrative to focus on corporate fairness. The Psycho
Jun 41 min read


Poland: Why does Biedronka dominate the Polish Market?
Discount Retail Chain Biedronka is the flagship brand of the Portuguese listed retail giant Jerónimo Martins. Originally starting as a "hard discounter," it has evolved into a hybrid model between a discount store and a standard supermarket — offering low prices without sacrificing quality. If you visit Poland and ask a local where they do their daily shopping, nine times out of ten, they’ll say: Biedronka. The word means "ladybug" in Polish, and this little red insect is the
Apr 243 min read


Poland: key to Jeronimo Martins' results. 25 billion euros of Biedronka sales
Discount Retail Chain Biedronka is responsible for over 70 percent of the entire Jerónimo Martins Group's revenues. Biedronka exceeded EUR 25 billion in sales (+7.5% y/y), increasing its market share. Operating profit (EBITDA) increased by nearly 10 percent, and the margin reached 7.9 percent. The sales of the whole Portuguese Jerónimo Martins Group increased by 7.6 percent, to 36 billion euros. Jerónimo Martins: Poland drives results, Biedronka exceeds EUR 25 billion in sale
Mar 203 min read


Portugal: Jerónimo Martins expanded aggressively: 215 new stores & Biedronka’s international rollout
Discount Retail Chain Biedronka and Ara's parent company Jerónimo Martins has successfully navigated a challenging 2025, a year defined by moderate consumer spending and heightened price sensitivity, by remaining steadfast in its strategic priorities. These focus areas included price leadership, continuous product portfolio innovation, and a commitment to enhancing store quality. All brands under the Jerónimo Martins umbrella, discounters Biedronka, Ara, and supermarket Pingo
Feb 102 min read


Poland: Biedronka accelerates in Poland
Discount Retail Chain Biedronka Poland gains 20 bps in share and improves margins despite rising wages and weak demand. After Carrefour's departure from Poland, Jerónimo Martins is fulfilling what we explained a month ago, to become strong in Poland. Specifically, the Portuguese distribution chain recorded an impressive 2.5% growth in EBITDA in the third quarter, driven mainly by the like-for-like sales margin in Poland. In this sense, the brand under which Jerónimo operates
Nov 27, 20253 min read


Poland: discounter Biedronka and ARA increase profits and revenues
Discount Retail Chain Biedronka whose main market is Poland booked a net profit of €214 million (US $250 million) in the quarter. Net sales rose nearly 8% to €9.14 billion and earnings before interest, taxes, depreciation and amortisation (EBITDA) increased about 12% to €664 million. 'We confirm the outlook disclosed on 1 August 2025. In an uncertain environment, our banners remain committed to ensuring price competitiveness, sustaining consumer preference, and reinforcing o
Oct 31, 20251 min read


Poland: Carrefour prepares its farewell and Biedronka is positioned to occupy its space
Discount Retail Chain Biedronka's mother company the Portuguese distribution chain Jerónimo Martins delivered a strong first half of...
Sep 16, 20253 min read


Poland: discounter Biedronka more beautiful than supermarket Dino?
Discount Retail Chain Biedronka and Dino open stores in Warsaw's Wilanów district. Warsaw's Wilanów, and especially its part known as...
Aug 22, 20254 min read


Poland: Biedronka may take over some Carrefour stores
Discount Retail Chain Biedronka chain may be interested in taking over some Carrefour stores in Poland. The acquisition would enable a...
Aug 4, 20252 min read


Poland: Dino overtook Biedronka's growth
Discount Retail Chain Biedronka celebrates its 30th anniversary in Poland, still remaining the leader of the retail market. But behind...
May 19, 20253 min read


Research: Discounters in LATAM - an Evolving Market
The discount retail model has a promising future in Latin America, especially in a context where consumers are looking to optimize their purchasing power. However, brands will need to innovate in their business models, diversify their product offerings, and adapt to local conditions to stay competitive.
Apr 25, 202510 min read


Brasil: Cash & Carry market at risk
Despite possessing all the hallmarks of a prime market for the Cash & Carry model, Brazil remains an underutilized opportunity for the...
Apr 21, 20257 min read


Poland: Biedronka is building a warehouse in the Podkarpacie region
Discount Retail Chain Biedronka, owned by Jeronimo Martins, builds another warehouse in Sokołów Małopolski, Poland. The municipality...
Mar 27, 20252 min read


Portugal: Biedronka owner only believes in growth
Discount Retail Chains Biedronka and ARA's owner Jeronimo Martins pointed out that EBITDA exceeded EUR 2 billion, the company paid over...
Mar 21, 20253 min read


Slovakia: First Biedronka in Slovakia and four more soon
Discount Retail Chain Biedronka opened its first store in Miloslavov, near the capital, Bratislava, but plans to expand "soon" to four...
Mar 6, 20252 min read


Poland: How Biedronka became the most recognizable brand in Poland?
Discount Retail Chain Biedronka chain has prepared special promotions for customers and significant raises for employees. From January...
Jan 3, 20253 min read
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