Discount Retail Chain Chaohesuan NB (a hard discount brand under Hema/Freshippo) at the Ku Young Center is already buzzing. Customers like Wang Jianfen are grabbing 1.2kg boxes of chilled beef short ribs for just 29.9 RMB. With 1.5L of premium milk priced at 7.2 RMB (44% below market average) and 24-bottle cases of water for 9.9 RMB, the appeal is clear: unbeatable quality-to-price ratio. Chinese hard discount format Chaohesuan NB surpassed 400 stores early this year and is n