Discount retail has never been a static business model. The Aldi and Lidl that European shoppers walk into today bear little resemblance to the bare-shelf, no-frills formats of twenty years ago. Understanding why that evolution happens is essential for anyone operating in, or entering, the hard discount space. The Model: Price, Value, and the "No Compromise" Position Retail strategist Hans Eysink Smeets uses a framework, his "NoCompromise" model, to explain how discounters ev