Discount Retail Chain Lidl and Biedronka are increasingly boldly going beyond food and reaching for money that has so far gone to specialist stores. Tools, power tools, small household appliances, clothing, toys or home furnishings are not only to be an addition to grocery shopping. Vitaly Vladykin, Senior Research Manager at Euromonitor International, points out that the development of non-food allows chains to look for additional sources of sales and margin growth and incre