Discount frozen food Retail Chain 𝗜𝗰𝗲𝗹𝗮𝗻𝗱 (RMB 40B annual turnover) has signed for its first full-capability East China flagship "Iceland Shopping Park" in Wuxi Liangxi, set to launch in Q3 2026. The project core is a 𝟯-𝗶𝗻-𝟭 𝘀𝗺𝗮𝗿𝘁 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗼𝗱𝗲𝗹 (𝗴𝗹𝗼𝗯𝗮𝗹 𝘀𝘂𝗽𝗽𝗹𝘆 𝗰𝗵𝗮𝗶𝗻 + 𝗠𝗖𝗡 𝗹𝗶𝘃𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 + 𝗔𝗜 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝗺𝗲𝗻𝘁), competing with Sam's, ALDI and Hema. It integrates 200+ global/local brands (Chinese/Wuxi time-honored