Discount Retail Chain A101, owned by won the Silver Effie in the 'Multi Retail and Marketplace' Category at the Effie Awards, the world's leading marketing and advertising competition, with its 'The Biggest Challenge' commercial A101, which meets millions in every district of Turkey with more than 13,000 stores, continues to meet with brand new successes in the world of marketing and advertising. A101, which has challenged habits all over Turkey with Müge Anlı until today, a