Discount Retail Chain Chao He Suan (formerly Hema) NB (Neighbour Business) can replicate so rapidly across multiple Chinese cities and open numerous stores simultaneously without losing its "shape"? It isn’t achieved through intensive operations, high-touch service, or obsessive attention to detail. Instead, it relies on the retail logic of subtraction. The core secret lies in: Focusing on the Core and Reducing Actions. Focusing on the Core What exactly is the core? Standard

Discount Retail Chain Chaohesuan NB (a hard discount brand under Hema/Freshippo) at the Ku Young Center is already buzzing. Customers like Wang Jianfen are grabbing 1.2kg boxes of chilled beef short ribs for just 29.9 RMB. With 1.5L of premium milk priced at 7.2 RMB (44% below market average) and 24-bottle cases of water for 9.9 RMB, the appeal is clear: unbeatable quality-to-price ratio. Chinese hard discount format Chaohesuan NB surpassed 400 stores early this year and is n

Discount retail chain Chao He Suan (formerly Hema) NB, owned by Alibaba, has launched its first store in South China. This move also marked the moment when the core team defined their product and expansion strategy. Chao He Suan NB has grown to a point where its organizational structure, product development, and supply chain operate largely independently. "The notion that 'premium fruit goes to Hema Fresh (Freshippo) while mid-grade fruit goes to discounter Chao He Suan NB' i

Discount Retail Chain Hema NB learns Alibaba to anchor its discount retail push. In the first half of this year, Hema NB generated revenue of about RMB 8 billion (USD 1.1 billion), marking double-digit growth from the same period last year. The discounter now operates nearly 300 stores, doubling its footprint in six months, with most clustered in central and suburban areas of major cities in eastern China. Hema declined to comment on the figures. Earlier, the company introduc