Discount Retail Chain Lidl Germany is expanding its customer value proposition by offsetting daily mobility costs for German consumers through several major initiatives: Free Gas Campaigns: Started a promotional campaign in Berlin (expanding to other cities) where Lidl covers the cost of fuel at select gas stations. EV Charging Discounts: Offering Lidl Plus app users a 38% discount on electric vehicle charging, lowering the price to 27 cents per kWh for a month. Fuel Voucher
Discount Retail Chain Aldi Süd has been investing in electric car charging infrastructure for some time. According to the discounter, 160 new e-charging points have been built at branches this year alone. Now the company is announcing a further step. In the coming years, so-called e-charging hubs will be introduced at 40 highly frequented locations, where up to six e-cars can charge at the best price at the same time, according to the company. The first charging stations, whe