Discount retail has never been a static business model. The Aldi and Lidl that European shoppers walk into today bear little resemblance to the bare-shelf, no-frills formats of twenty years ago. Understanding why that evolution happens is essential for anyone operating in, or entering, the hard discount space. The Model: Price, Value, and the "No Compromise" Position Retail strategist Hans Eysink Smeets uses a framework, his "NoCompromise" model, to explain how discounters ev

Discount Retail Chain Aldi USA is making an aggressive, high-stakes branding play in the heart of New York City, taking a page straight out of the expansion playbook Trader Joe’s used two decades ago. With its grand opening on June 19, 2026, at 311 W. 42nd St. (situated on the ground floor of The Ellery residential building in Midtown Manhattan), the hard discounter is planting its flag in one of the most expensive real estate markets in the world. This launch marks Aldi’s

Discount Retail Chain Aldi South has assigned Publicis Media for its global media planning and buying work following a lengthy...

Discount Retail Chain Penny changes its name and thus repositions itself. The name change mainly affects Austria and is part of a...

Discount Retail Chain Aldi Nord and Aldi Süd (both German family owned) are now using social media platform WhatsApp to communicate with...