Poland's FMCG market grew in value by PLN 14.5 billion last year. That figure has circulated widely in trade media, prompting more than a few international suppliers to take a serious look at Poland as an export destination. But place a second number next to it: over the same period, actual FMCG sales volumes fell by 1.8%. The logic becomes clear immediately. Value growth was driven by inflation and promotional price competition — not by consumers buying more. Real purchasing

Discount Retail Chain Biedronka and Dino open stores in Warsaw's Wilanów district. Warsaw's Wilanów, and especially its part known as...

Discount Retail Chain Biedronka celebrates its 30th anniversary in Poland, still remaining the leader of the retail market. But behind...