The country is changing. Culture is changing. Income distribution is changing. But the basic principles of the successful hard discount system do not change. We encountered the same reality while working in the field in different geographies from Turkey to China, from Peru to Central Asia. New chain openings, new warehouse investments, new growth plans... Hard discount is no longer a regional format; It is a system that attracts investment on a global scale. Why? Because hard

Discount Retail Chain Lidl is lacking commitment to the U.S. market. In every other country except the U.S., Lidl either maintains the pace of store openings with Aldi, or Lidl opens more stores than Aldi. Being aggressive against Aldi has paid off for Lidl in terms of growth and market share.  However, in the one country where Lidl should be aggressive, USA, they’ve been conservative. For example, ALDI USA is opening 180 stores in 2026 and will operate 3,200 stores by 2028.

USA: McDonald's from a takeaway to a billion dollar fast food system gastronomy company