Discount Retail Chain such as the main once Mass, Tottus and Economax (Makro) impact the Peruvian winemaking industry. This analysis focuses on understanding the perception of the Peruvian winemaker, its stability, its expectations and, mainly, the impact of the discounter channel in development in Peru. The LOCK Research & Insights seeks to take the pulse of the winemaker periodically on certain axes that are monitored on a regular basis. As José Luis Quezada, Director of t