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Research: The War of Margins - How Discounters Are Winning the Market
In the 2026 retail world, two distinct strategies stand out: the rapid growth of discount retail chains with low price margins and the efforts of experience-focused stores to generate higher margins. While the change in consumer demand and economic pressures are behind the growth of discount stores, experience stores are trying to achieve a sustainable position by investing in customer experience and brand loyalty rather than price competition. The Power of Discount Markets:
Jan 123 min read


USA: The Big Apple is a natural fit within Lidl's store growth plan
Discount Retail Chain Lidl USA opened its first U.S. stores in 2017, and has become a familiar place for many bargain-seeking Americans,...
Sep 16, 20252 min read


UK: Lidl swings back to profit, will it maintain its position as UK grocery’s star performer?
Discount Retail Chain Lidl UK has bounced back to profit this year, swinging from a £76m loss to a £43.6m pre-tax profit, as it...
Nov 25, 20244 min read


Germany: ALDI SOUTH makes a promise of freshness for fruit and vegetables with a new campaign
Discount Retail Chain ALDI SOUTH is placing a clear focus on quality and freshness and is launching a new campaign with a promise of...
Aug 7, 20242 min read
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