Discount Retail Chain Lidl Germany is expanding its customer value proposition by offsetting daily mobility costs for German consumers through several major initiatives: Free Gas Campaigns: Started a promotional campaign in Berlin (expanding to other cities) where Lidl covers the cost of fuel at select gas stations. EV Charging Discounts: Offering Lidl Plus app users a 38% discount on electric vehicle charging, lowering the price to 27 cents per kWh for a month. Fuel Voucher