Discount Retail Chain HotMaxx's store is a bright, buzzing retail floor stocked with around 3,500 products — A-branded snacks, beauty serums, household staples — all at prices that feel almost illegal. Now imagine that same store also holds a B Corp certification. That's the HotMaxx paradox, and it's more interesting than it sounds. The Origin Story: An Accidental Empire Built on Leftovers In early 2020, two entrepreneurs stared down a nightmare: a warehouse full of surplus i