Discount Variety Retail Chain Dollar General`s CEO Todd Vasos says that a six-figure annual salary used to be a milestone for career success and financial security, but it isn’t what it used to be. The era of elevated inflation that began during the COVID pandemic has eroded the value of $100,000 to the point that Americans earning that much are hunting for bargains like everyone else. Walmart has previously noted that more affluent customers are shopping at the discount chai

Discount Variety Retail Chain Dollar Tree reported that higher-income shoppers are contributing to one of its most successful recent quarters, fueling a resurgence for the retailer. The retailer saw 3 million more households shop its stores during the third quarter compared to the prior year, and about 60% of those shoppers came from households earning over $100,000, equal to the combined share of middle-income households (earning $60,000 to $100,000 at 30%) and lower-income