Discount Retail Chain Aldi is causing every major retail giant in China to lose sleep. Aldi doesn’t offer paid memberships, doesn’t run flashy ads, and refrains from making a big splash on the internet. How does it succeed? A bottle of milk for 7.2 yuan, and a fresh-baked pastry for 1.9 yuan. Right in tier-1 cities, it delivers everyday products at genuinely affordable prices. Recently, it went viral—not only because it sells grocery staples at bargain prices, but also becaus

There were chaotic scenes at some discounter Aldi stores as shoppers tried to get their hands on Prime Hydration, a sports drink created...