Discount Retail in Chile is represented by Mass from the Peruvian holding company Intercorp; Liquimax, a Chilean capital venture part of the Lagos Group; and Don Salva, Cencosud's entry into this segment since May 2026, adding a major player to a category gaining prominence in the Chilean market. Consumers are engaging with this phenomenon digitally. A study by the consulting firm Simbiu, which analyzed six months of digital conversations regarding the hard discount segment,