Discount Retail Chain Aldi Süd has emerged victorious in a lawsuit initiated by the coffee roaster Tchibo. The judges found no issue with selling coffee below production costs. For the Hamburg-based company, this ruling signals a concerning trend for the entire industry. Once again, Tchibo faced a legal setback against Aldi Süd regarding allegedly low coffee prices. According to a spokeswoman, the 6th Cartel Senate of the Düsseldorf Higher Regional Court dismissed the appeal

In the 2026 retail world, two distinct strategies stand out: the rapid growth of discount retail chains with low price margins and the efforts of experience-focused stores to generate higher margins. While the change in consumer demand and economic pressures are behind the growth of discount stores, experience stores are trying to achieve a sustainable position by investing in customer experience and brand loyalty rather than price competition. The Power of Discount Markets: