Discount Retail Chain Aldi USA aisle become more popular at mainstream American shoppers, as consumers across income levels are cutting back on extras and digging for deals. Newlyweds Brittany Zwier and Frank Martinez are starting their life together looking for ways to save money. Zwier, 32, and Martinez, 40, have an annual income of more than $100,000, but are finding their dollars aren’t stretching as far as they used to. The couple now buys groceries exclusively at the no