Discount Retail Consulting (DRC) management recently wrapped up a quick-scan field study in Baku, Azerbaijan, revealing a retail sector in the midst of an extraordinary transformation. The city is bracing for a major market reshuffle as leading chains aggressively compete for dominance. The Competitive Landscape Baku’s retail scene is highly diverse, spanning from Rahat’s premium gourmet offerings to the hard-discount strategies of AL Market and the convenience-led OBA. Curr