Discount Retail Chain Aldi and Lidl have been offering far more products than they claimed, according to the UK’s Competition & Markets Authority (CMA). The regulator says both discounters underreported their range sizes by about 40% because they counted several product variations, such as different flavours, as a single item. This finding appears in the CMA’s 80‑page decision concluding that Aldi and Lidl no longer operate as “limited assortment discounters” (LADs). Instead,