Discount Variety Retail Chain Action, the non-food discounter, delivered strong growth in the first half of 2026 as more customers visited its stores and price reductions gained traction. Net sales increased 14% to €8.3 billion, while like-for-like sales grew 3.6%. The company welcomed an average of 22.7 million customers per week, up 12% year-on-year. Action expanded its store network to 3,423 stores across 15 countries. To support its continued growth, Action created 4,464