Discount Retail Chain ALDI Australia is doubling down on its Price Promise to its shoppers for 2026, committing to never being beaten on the cost of their weekly shop, as Australia’s most affordable supermarket*. As Australians continue to seek value at the checkout, the supermarket remains laser focused on delivering tangible savings to shoppers as it celebrates 25 years of unbeatable value in Australia. The proof is well and truly in its prices, with ALDI revealing that mor

Discount Retail Chain Aldi is keeping the frequency high: The discounter reports seven price reductions in the first six weeks of the new year and thus sees itself confirmed as the price leader in Germany. And the retailer also lets the consumer know this mantra-like, be it in radio and TV commercials or on billboards and in online advertisements. Because Aldi feels attacked and challenged. And in fact, competitor Lidl has been trying to adopt the price leader image for some