Discount Retail Chain Aldi Nord and Aldi Süd have announced they will focus on offering the best price for everyone, a move that differs from competitors that offer app-based discounts. The German discounters believe that loyalty programmes and bonus apps increase the complexity of shopping, such as collecting coupons or activating discounts. They added that those who do not use a smartphone, or do not want to use an app, often end up paying more for the same product. Shopper

Discount Retail Chain Aldi UK has insisted it still has no plans to launch a loyalty app, after scanners were spotted at its checkouts identical to those used by Lidl f or its rewards scheme. Lidl Plus users scan the app at checkout to claim exclusive discounts and personalised rewards. The app has been credited by Kantar with helping fuel Lidl’s sales success, at the same time Aldi’s growth rate has shrunk dramatically. A version of a rewards scheme from Aldi is widely a