Discount Retail Chain Aldi Italy entered the Italian retail market eight years ago, Aldi is launching a new commercial phase that returns to the core of its discount roots: a streamlined selection, everyday low prices, high-quality fresh produce, and a strong private label identity. Corradomaria Vella, Head of Commercial at Aldi Italia, discusses how this "Back to Basics" strategy aims to reduce complexity, boost efficiency, and establish Aldi as a premier shopping destinatio

In the high-stakes arena of hard discount retail, success ultimately hinges on three execution pillars: product, efficiency, and price. As market competition intensifies, Private Label (PL) programs have evolved from a margin-boosting option into the primary strategic battleground. When executed properly, private label naturally optimizes product differentiation, slashes cost structures, and unlocks maximum pricing elasticity. However, capturing this value requires a profound