Retail Chain Research Institute EY-Parthenon released its Consumer Preference Ranking for German retailers. The list covers 143 German retailers across 14 sectors, evaluating feedback from approximately 7,400 German consumers. 01. EDEKA — Full-Service Supermarket Leader Model: Independent merchant franchisees + strong regional buying offices. Sourcing Strategy: Quality, sustainability, and brand diversity take priority over bottom-dollar pricing. Target Categories: Kitchenwar