Discount Retail Chain Pangdonlai is one of the most talked-about phenomena in China’s contested retail segment is seeing executives from across the country travelling to its stores to learn from its successes. It isn’t a glitzy new experience centre based in one of China’s megacities, but a 29-year old supermarket chain, Pangdonglai (DL). It started in a fourth tier city and has just 13 stores, all in central China’s Henan province. Many of China’s largest retail chains are t