Discount Variety Retail Chain Action is expanding at a rapid pace in Germany. Internal documents show ambitious profit targets and how Action became a money-printing machine for the investor 3i. Action now operates 3190 stores in 14 European countries. The non-food discounter is expanding at a rapid pace. Year after year, Action increased its turnover to almost 14 billion euros (2024), conquering new countries again and again, most recently Switzerland, Romania and Portugal.