Discount Retail Chain Lidl Hungary wants to reach customers from small towns and rural areas. The chain is increasingly setting up full-fledged retail outlets in such locations, but now it is launching a new initiative: stores on four wheels that will reach places where residents are many kilometers away from the nearest supermarkets. The project has just started in Hungary, and if it proves successful, it will most likely be transplanted to other countries. During one of my

Discount Retail Chain Aldi Nord lets its customers stick red stickers on trading cards as a test to reward them for their shopping...

Discount Retail Chain Aldi will cooperate in a test project of the city of Cologne with two supermarket parking spaces which will also be...

Discount Retail Chain Lidl Germany recently introduced the new non-food product worlds. Lidl in Germany  has always tested new concepts...

Aldi Netherlands (German family owned) will open a first store this week offering shoppers the option to scan their purchases with their...